InsightIQ Introduces AI-Powered Tool to Enhance Influencer Marketing Strategy

Photo Credit: Insight IQ

SAN FRANCISCO, August 18, 2023 (NEWS PROVIDED BY V SOCIAL MEDIA) – In an attempt to address the growing challenges in influencer marketing, insightIQ has unveiled a cutting-edge AI-powered tool that aims to optimize influencer partnerships and enhance campaign ROI. The platform is set to be an extensive solution for brands, offering enriched audience insights and data-driven decisions.

The influencer marketing sector, with a projected worth of USD 139 billion by 2030, has seen only 36% of companies satisfied with their outcomes. InsightIQ's new platform responds to this challenge, promising to enhance the quality of influencer partnerships by going beyond follower counts to assess influencer compatibility.

Unlike traditional methods that focus on content and performance metrics, insightIQ offers a unique Audience Analysis feature. Manzoor Samad, the founder of Impulze.Ai, shares his positive experience with the platform: “insightIQ has immensely propelled Impulze, enabling us to scale our product. Both our Chrome extension and Search features were built with insightIQ, and we eagerly anticipate leveraging their capabilities for our future use cases.”

Additionally, insightIQ introduced its Opinion Analysis feature to offer a more comprehensive understanding of audience sentiments. Laura Douglas, the Brand & Influencer Marketing Lead at Unilever Canada, highlights the importance of this, stating, “An influencer can have the most amazing CPM or engagement rates, but it is the quality and relevance of their audience’s comments that determines brand fit for us.”

The new platform aims to equip brands with essential tools to accurately measure campaign ROI, establish precise engagement benchmarks, and negotiate data-driven collaborations. By introducing tailored influencer partnerships, insightIQ's AI-powered solution is positioned to revolutionize influencer marketing.

To explore insightIQ's innovative influencer marketing tool, visit Insightiq.ai.

Source: InsightIQ via Social Media Today