Twitch Launches Hype Chat to Enhance Engagement and Revenue Opportunities for Streamers

Photo Credit: Twitch

June 22, 2023 (NEWS PROVIDED BY V SOCIAL MEDIA) – In a move to enrich the streaming experience, Twitch is rolling out a new feature called Hype Chat, exclusively for Partners at launch. This additional way of communication is designed to allow viewers to stand out in the bustling chat environment and enable streamers to earn a share of the revenue from each Hype Chat purchase.

The feature enables viewers to directly purchase messages that are then pinned to the top of the chat. These messages can range in value from $1 USD to $500 USD, with the streamer able to set the minimum amount up to $100 USD. The visual design, character count, and duration of the pinning depend on the amount spent, allowing for more standout designs with higher value Hype Chats.

In terms of revenue distribution, Hype Chat operates on a 70/30 split net of payment costs on the web, with 70% going to the streamer and 30% to Twitch.

Safety measures have been integrated into Hype Chat to ensure a secure environment. This includes banning messages containing prohibited words or phrases, immediate removal of messages from timed-out or banned users, and the scanning of Hype Chat messages by AutoMod. Additionally, streamers and moderators have the power to unpin any Hype Chat messages they find inappropriate.

The introduction of Hype Chat emphasizes Twitch's commitment to providing new avenues for streamers to engage with their audience and generate revenue. It is seen as complementary to existing monetization features such as Bits, Subs, and Gift Subs, without changing these existing forms of support.

Learn more at twitch.tv and view the full report here.

Source: Twitch