The DONUT Acquires Press Sports to Expand Media Reach Among Younger Audiences

AUSTIN, Texas, August 19, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - The DONUT, a newsletter-based news organization, has announced its acquisition of Press Sports, a social media platform that connects young athletes and sports fans. This acquisition aims to strengthen the company’s presence among Gen Z and millennial audiences, bringing together a combined user base of over 2.3 million.

Press Sports has built a following of over 2 billion media views and 450,000 email and text-message subscribers. The platform also has a notable presence on social media, particularly on TikTok, Instagram, YouTube, and Snapchat, where it has gathered 1.7 million followers.

Peter Nowak, Founder and CEO of The DONUT, commented on the acquisition, stating, "Integrating Press Sports into The DONUT portfolio is a game-changing move that amplifies our presence in the sports media landscape and sets us apart as a leader in delivering content that resonates deeply with Gen Z and millennial audiences."

Branndon Stewart, co-founder and COO of Press Sports, will join the DONUT Press Media team to oversee daily operations.

The company aims to leverage the strengths of both brands to innovate within the media industry and engage with today’s sports fans.

Learn more at www.theDONUT.co

Source: DONUT News via PR Web