WhatsApp Introduces New AI Tools and Meta Verified for Business Users
SAO PAULO, June 7, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - WhatsApp has unveiled a suite of new features aimed at enhancing business interactions on the platform. Announced at Conversations, an annual business messaging event held in Sao Paulo, Brazil, these updates are set to transform how businesses and customers connect through WhatsApp.
Key updates include the introduction of AI tools designed to improve customer service, the rollout of Meta Verified for businesses, and enhanced support for larger businesses needing live call capabilities.
WhatsApp is integrating artificial intelligence to streamline customer interactions. The new AI tools are trained to respond to common questions, helping businesses quickly provide answers to customers. This aims to enhance the customer service experience by reducing response times and ensuring that customers can easily find the information they need.
Additionally, these AI tools will assist businesses in creating targeted advertisements on Facebook and Instagram. For example, the AI can remind customers of items left in their cart or offer discounts to encourage purchases they have been considering.
Meta Verified is now being introduced on the WhatsApp Business app in countries including Brazil, India, Indonesia, and Colombia. A Meta Verified badge indicates that a business has registered its information with Meta, providing customers with a verified and trustworthy contact.
Businesses that opt for Meta Verified will benefit from enhanced account support, including protection against impersonation. They will also have the ability to use WhatsApp across multiple devices, facilitating easier management for larger teams.
WhatsApp is expanding its support for larger businesses by introducing a new feature that allows customers to call businesses directly through the app. This feature is currently being tested and will enable users to make live calls for more complex inquiries, such as handling detailed travel arrangements or setting up new bank accounts.
According to WhatsApp, "this update aims to simplify the process for customers who need to speak with a business representative directly, providing a more efficient way to resolve their queries."
These updates reflect WhatsApp's commitment to enhancing the functionality of its platform for business users, making it easier for companies to manage customer interactions and improve service delivery.
Source: Meta
