Pinterest Introduces Premiere Spotlight and Travel Catalogs for Enhanced Advertising Reach

Photo Credit: Pinterest

June 14, 2023, (NEWS PROVIDED BY V SOCIAL MEDIA) - Today, Pinterest introduced two new advertising solutions: Premiere Spotlight and Travel Catalogs, aiming to escalate advertising success on the platform.

Premiere Spotlight offers brands exclusive ownership of premium placements on Pinterest during key promotion periods, maximizing campaign visibility. Travel Catalogs allow travel brands to turn their listings into dynamic product Pins, facilitating a more direct booking process for users.

Bill Watkins, Chief Revenue Officer at Pinterest, elaborated on the purpose of these innovations: “Whether you are supercharging brand awareness with Premiere Spotlight or turning inspiration into booked vacations with Travel Catalogs, our newest ad solutions have one shared goal: helping brands scale on Pinterest across the funnel. We want advertisers to reach the consumers they care about and drive them from discovery to decision to do—all in a more positive place online.”

Premiere Spotlight is now available in the US, UK, Canada, Germany, France, and Australia. Travel Catalogs will be accessible to travel advertisers worldwide later this summer.

For more information on these new advertising opportunities, visit pinterest.business.com.

Source: Pinterest