TikTok Launches Global #BookTok Challenge to Celebrate Book Lovers Day in the U.S.

(NEWS PROVIDED BY V SOCIAL MEDIA) - TikTok has announced the launch of the Global #BookTok Challenge in celebration of National Book Lovers Day on August 9. This initiative aims to bring together creators, authors, and book enthusiasts worldwide, reflecting the flourishing community of #BookTok, which has amassed over 165 billion global views and grown by more than 140% in the past year.

The challenge, running from August 1 to August 31, invites participants to create content such as book reviews, must-read lists, book recommendations, and more. Creators who contribute at least two videos with the #BookTok hashtag will be rewarded with a special profile frame and other exclusive prizes.

Various sub-challenges are part of this initiative, including segments on underrated reads, favorite books, BookTok creator shoutouts, small business support within the #BookTok community, and practical tips from books applicable to daily life.

"The #BookTok Challenge builds on our community's spirit of creativity and collaboration by giving them new opportunities to engage with book lovers across the globe," TikTok said in the announcement. This statement highlights TikTok's continuous effort to actively foster the #BookTok community, as also evidenced by a recent partnership with Candle Media and Hello Sunshine to discover and promote underrepresented independent authors.

The Global #BookTok Challenge is seen as a continuation of TikTok's endeavors to rejuvenate interest in reading, support new authors, and increase print book sales. It is expected to heighten content creation throughout August and fuel the enthusiasm for literature that the #BookTok community has cultivated.

To learn more about the Global #BookTok Challenge, click here.

Source: Tik Tok