Snap Inc. Unveils Fifth Generation of Spectacles and Introduces Snap OS
Photo Credit: Snap Inc.
LOS ANGELES, September 23, 2024 (VSNewsNetwork.com) – Snap Inc. has unveiled the fifth generation of its Spectacles, standalone AR glasses that run on the company’s newly developed Snap OS. This latest version of Spectacles is designed to enable users to experience augmented reality (AR) through lightweight, wearable technology, with a focus on integrating digital content into real-world environments.
The new Spectacles feature a lightweight design, weighing 226 grams, and are equipped with four cameras that support hand-tracking through Snap’s Spatial Engine. The glasses use proprietary technology, including Liquid Crystal on Silicon (LCoS) micro-projectors and advanced waveguide optics, to provide users with a 46-degree diagonal field of view and a 37 pixel-per-degree resolution. The glasses also automatically adjust their tint based on the lighting environment to ensure clarity in various conditions.
Snap’s new operating system, Snap OS, powers the Spectacles and enables users to interact with the device through hand gestures and voice commands. The system allows Lenses to be integrated into real-world environments with a motion-to-photon latency of just 13 milliseconds, making for more accurate AR experiences.
In a press release, Snap emphasized that the new Spectacles and Snap OS are designed for developers as much as for users. Through the Lens Studio 5.0 software and the new Spectacles Interaction Kit, developers can build AR Lenses without needing to create custom interaction systems. Additionally, Snap has partnered with OpenAI to bring AI models to the platform, allowing for more context-aware AR applications.
Snap has also announced partnerships with AR developers, including the LEGO Group, which is launching an interactive AR game called BRICKTACULAR. Other partners include Lucasfilm’s ILM Immersive, Niantic, and Wabisabi Games, who are developing new AR experiences for the platform.
Spectacles are available through Snap's Spectacles Developer Program, which costs $99 per month with a one-year commitment. The subscription includes access to the AR glasses and Snap’s support for developers looking to create projects on the platform.
For more information on the Spectacles Developer Program, visit www.spectacles.com/lens-studio.
Source: Snap inc.
FaZe Media and G FUEL Renew Partnership with Multi-Year Sponsorship and Equity Deal
Photo Credit: G FUEL
LOS ANGELES, Sept. 2, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - FaZe Media, the media arm of FaZe Clan, and energy drink brand G FUEL, have announced a renewed multi-year sponsorship and licensing agreement. As part of the agreement, FaZe Media will receive an equity stake in G FUEL.
The partnership will launch with G FUEL as the presenting sponsor for FaZe Clan's month-long Subathon event in September. The event will include a temporary renaming of the FaZe House to the "FaZe G FUEL House," reflecting the companies' previous collaboration in 2014.
"Reuniting with G FUEL is a full circle moment for us," said FaZe Media CEO FaZe Banks. "As we focus on reconnecting with our roots, this partnership represents more than just a business deal—it’s a revival of the legendary history from the OG FaZe days."
G FUEL CEO Bryan Crowley also commented on the partnership, stating, "This comes at a perfect time; with FaZe pushing boundaries and nurturing the next generation of content creators, we are continuing to innovate with new products and categories."
The renewed partnership will include co-branded products and collaborations aimed at furthering engagement within the gaming and creator communities.
For more information, visit the official websites of FaZe Clan and G FUEL.
Source: G FUEL via PR Newswire