New Research Highlights Positive Impact of Snapchat on Australians' Happiness

August 22, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - Recent research commissioned by Snapchat reveals that online communication, particularly through messaging apps, is playing a significant role in boosting happiness and emotional well-being among Australians. The study, conducted by YouGov, focused on the experiences of both teens and adults in Australia, exploring how different online communication platforms influence their relationships and overall mental health.

The findings show that Australians generally feel happier when using messaging apps compared to traditional social media platforms. Specifically, 4-in-5 teens and 3-in-4 adults reported feeling happy when direct messaging with family and close friends. The research highlights that messaging apps are viewed as better than social media platforms for fostering authentic connections and supporting emotional health.

Snapchat, which is used by over 8 million Australians each month, was found to be particularly effective in supporting and deepening friendships. Users who engage with Snapchat on a weekly basis are more likely to express satisfaction with the quality of their relationships compared to the general Australian population.

According to the study, Australians are roughly 2-3 times more likely to see messaging apps as beneficial for being their authentic selves, developing relationships, and avoiding misunderstandings, compared to social media platforms. Additionally, social media platforms were more often associated with feelings of being overwhelmed or pressured to present a certain image.

This research underscores the importance of online communication tools like Snapchat in enhancing well-being and strengthening relationships, with direct messaging emerging as a key factor in fostering happiness.

To view the full research and findings, click here.

Source: Snapchat