Snapchat Introduces New Personalization Features for Snapchat+ Subscribers
Photo Credit: Snapchat
(V SOCIAL MEDIA OF HOLLYWOOD) - Snapchat has announced new features to enhance user personalization, available through its Snapchat+ subscription service. With over 9 million subscribers, Snapchat+ offers exclusive and pre-release features aimed at improving user connectivity and customization.
The latest updates for Snapchat+ subscribers include the ability to design a personalized house on Snap Map, visible to themselves and friends with whom they share their location. Users can choose from various customization options, ranging from realistic designs to imaginative creations like candy castles. Additionally, subscribers can now have their custom pet appear beside their Bitmoji in chats, adding a personalized touch to their conversations. Another new feature allows users to send Snaps with expiration options lasting 0.10, 0.25, and 0.50 seconds, enabling quicker and more flexible communication.
In addition to these exclusive features, Snapchat has introduced new options for all users. The Bitmoji Builder now includes a live mirror feature, allowing users to select features that closely resemble their appearance. Additionally, new AI-powered lenses, such as the "My 5-Year Old Self" lens, offer users a nostalgic transformation experience.
Source: Snapchat
TikTok to Host Creative Performance Webinar for SMBs
Photo Credit: Tik Tok
July 1, 2024 (BUSINESS WATCH GLOBAL) - TikTok has announced a new webinar titled "Mastering Creative Performance on TikTok" designed specifically for small to medium-sized businesses (SMBs). The webinar aims to provide valuable insights and strategies for creating captivating content that converts on the popular social media platform.
Webinar Details:
Topic: Mastering Creative Performance on TikTok
Date: Thursday, July 11, 2024
Time: 11:00 AM BST (12:00 PM CEST)
Platform: Live Zoom Webinar
The event will cover essential aspects of creative performance, focusing on the following themes:
Common elements of successful TikTok ads
Creative tips and insights to enhance performance
Winning strategies for peak creative performance
Industry experts will lead the session, sharing their knowledge and experience to help businesses improve their content on TikTok. Attendees will gain practical advice and actionable strategies to boost their creative efforts.
To reserve your spot and learn more about the webinar, visit TikTok Webinar Registration.
Source: TikTok
TikTok Expands Taylor Swift In-App Experience for 2024 Eras Tour
June 21, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - TikTok has announced an expansion of its in-app experience celebrating Taylor Swift and her ongoing Eras Tour. The new feature, known as #TSTheErasTour, introduces interactive elements for Swift's fans, or "Swifties," allowing them to engage with each other and complete tasks to unlock exclusive digital content.
The #TSTheErasTour experience offers fans the chance to win album-branded profile frames and collect digital friendship beads to create virtual friendship bracelets. Over the course of 11 weeks, Swifties can complete various album-themed tasks, each tied to different albums from Swift’s career. Those who complete all tasks will receive a special Swiftie profile frame.
In addition to the weekly challenges, the in-app experience will showcase video highlights from each stop on the Eras Tour and feature a playlist related to the week’s album theme. TikTok has emphasized its role in supporting artists and connecting them with fans through platforms like this, enhancing the bond between artists and their followers.
To access the #TSTheErasTour experience, fans can click the anchor appearing next to Taylor Swift content on TikTok or interact with search banners for related terms. Participants can view their collected digital friendship beads and profile frames on the in-app experience’s homepage, with achievements for completed tasks appearing as pop-up messages.
Since the start of Taylor Swift's Eras Tour in March 2023, related hashtags have been prominently featured on TikTok, amassing over 5 million creator videos. The platform has been a hub for fans to express their creativity and connect with others, enhancing their overall experience of the tour.
TikTok continues to roll out unique experiences for fans and artists alike, having previously launched the "Tortured Poets Department" in-app feature, which generated over 3.2 million creator videos. Hashtags related to Taylor Swift, such as #SwiftTok and #TaylorsVersion, remain highly popular, with millions of video creations contributing to the community’s engagement.
Source: TikTok
Reddit CEO Steve Huffman Highlights Importance of Real Conversations at Cannes Lions 2024
Photo Credit: Reddit
CANNES, June 20, 2024 (V SOCIAL MEDIA HOLLYWOOD) - At the Cannes Lions 2024, Reddit CEO Steve Huffman delivered a compelling address focusing on the critical importance of authenticity and community engagement in the modern digital landscape. Speaking to an audience of marketers and industry professionals, Huffman underscored how genuine human interactions are essential amidst the rise of AI and synthetic content.
Huffman began by reflecting on Reddit’s extensive history of fostering real human conversations. "Nineteen years of human conversation at Reddit has led to 16 billion-plus posts and comments - and counting," he said, highlighting the platform's role as a hub for authentic discussion among people with shared interests.
He elaborated on the importance of community-driven content, especially in an era where trust in traditional information sources is declining. Huffman noted, "Sports communities are some of the largest on Reddit and they are foundational to the platform." He explained that these communities not only fuel fandom but also provide a trusted space for users to discuss and engage deeply with their interests.
In his remarks, Huffman also addressed the shifting expectations around search and information consumption, driven by the growing influence of social media and community-based platforms. He pointed out that the sense of community on Reddit helps foster trust and authenticity, which are increasingly sought after in the digital age. Huffman stated, "You don't age out of community (or of Reddit)," emphasizing that Reddit's platform is designed to evolve with users, accommodating their changing interests and needs over time.
Huffman’s comments at Cannes Lions illustrate Reddit's commitment to maintaining a platform where genuine conversations can thrive, in contrast to the growing trend of algorithmically generated content. His insights underline the value of community and real human interaction in building trust and fostering engagement in today’s digital world.
For more insights on Steve Huffman’s presentation and Reddit’s community-focused approach, visit Reddit’s website.
Source: Reddit
YouTube Introduces Contextual Notes Feature for Video Content
Mock Display: For Illustrative Purposes Only ● Photo Credit: Youtube
SAN BRUNO, Calif., June 17, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - YouTube has announced the launch of a new feature aimed at enhancing the viewer experience by adding contextual notes to videos. This feature, which is currently in the testing phase, allows users to provide relevant and timely information directly under video content to help clarify and contextualize what viewers are seeing.
The initiative builds on YouTube's previous efforts to add context to videos, such as information panels and requirements for disclosing altered or synthetic content. The new notes feature is designed to address various scenarios, such as indicating when a song in a video is a parody, alerting viewers to the availability of new versions of a product, or clarifying when older footage is being shown as a current event.
Initially, the feature will be available on mobile devices in the United States and will be presented in English. YouTube plans to learn from the pilot phase and refine the system based on user feedback. The company anticipates that there may be some mistakes during the test, such as notes that may not be fully relevant or contain inaccuracies. However, these issues will be addressed as part of the learning process to improve the feature over time.
During the initial rollout, a limited number of eligible contributors, chosen based on their adherence to YouTube's Community Guidelines and their active participation on the platform, will be invited to write notes. These contributors will help test the feature and provide feedback for further development. Viewers in the U.S. will start seeing these notes appear on videos in the coming weeks.
In this test phase, third-party evaluators will rate the usefulness of the notes. These evaluators are the same individuals who provide feedback on YouTube’s search results and recommendations. The evaluation will help train YouTube's systems to better identify and display helpful notes. Over time, YouTube plans to expand the feature and allow more users to contribute and rate notes.
The notes will be publicly visible under videos if they are deemed broadly helpful. Users will have the opportunity to rate the notes as “helpful,” “somewhat helpful,” or “unhelpful,” and provide reasons for their ratings. The feedback will be used to improve the feature and ensure that the most valuable information is displayed.
YouTube's new contextual notes feature aims to provide viewers with more relevant information and help them better understand video content. The company is looking forward to receiving feedback from users, contributors, and creators to enhance the feature and support overall information quality on the platform.
Source: YouTube
Pinterest Introduces New AI Tools and Brand Safety Features for Advertisers
NEW YORK, June 14, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Pinterest has announced the introduction of new artificial intelligence (AI) tools designed to enhance creative content and campaign performance for advertisers. Additionally, the company is expanding its brand safety measures to provide a more secure advertising environment. These updates were revealed ahead of the Cannes Lions International Festival of Creativity.
Pinterest is launching Pinterest Ad Labs, an innovation program for select brands to test new creative and advertising tools. The program includes features such as personalized background generation and interactive shopping capabilities through collages. Pinterest Ad Labs aims to encourage experimentation and gather feedback to quickly bring new tools to market.
The personalized background generation feature, currently being tested in the U.S., utilizes Pinterest’s generative AI to create customized lifestyle backgrounds for Product Pins based on users’ aesthetic preferences. This feature allows products to be displayed in settings that reflect popular styles such as "Japandi," “Organic Modern,” or “Minimalism.”
In addition to personalized backgrounds, Pinterest is introducing collages as a new way for users to curate, share ideas, and shop on the platform. This feature allows users to create collages by cutting out and reassembling visual elements. Selected advertisers can tag products in their collages and promote them as Showcase or Collection ads. Early testers of this feature include brands like Nike, Wayfair, and NYX Professional Makeup. Wayfair reported a 28% increase in cost-per-click efficiency and 5.4 times higher engagement compared to benchmarks for their retail vertical.
Pinterest is also introducing Pinterest Performance+, a suite of AI-powered tools aimed at improving campaign performance and simplifying the campaign creation process. Early testing of Performance+ showed that most advertisers experienced a more than 10% improvement in cost per acquisition for Conversion and Catalog sales campaigns, as well as a more than 10% improvement in cost-per-click for Consideration campaigns.
In the area of brand safety, Pinterest has partnered with Integral Ad Science (IAS) to provide brand safety measurement across all monetized markets. This initiative is aligned with the Global Alliance for Responsible Media (GARM) framework and ensures that 99% of measured ad impressions on Pinterest are classified as brand safe. Additionally, Pinterest is integrating with DoubleVerify (DV) to offer advertisers global brand safety and suitability measurement for their campaigns. Initial testing with DV indicated that over 99% of measured impressions were considered safe.
For more information about Pinterest's new tools and brand safety measures, visit Pinterest.
Source: Pinterest