The DONUT Acquires Press Sports to Expand Media Reach Among Younger Audiences
AUSTIN, Texas, August 19, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - The DONUT, a newsletter-based news organization, has announced its acquisition of Press Sports, a social media platform that connects young athletes and sports fans. This acquisition aims to strengthen the company’s presence among Gen Z and millennial audiences, bringing together a combined user base of over 2.3 million.
Press Sports has built a following of over 2 billion media views and 450,000 email and text-message subscribers. The platform also has a notable presence on social media, particularly on TikTok, Instagram, YouTube, and Snapchat, where it has gathered 1.7 million followers.
Peter Nowak, Founder and CEO of The DONUT, commented on the acquisition, stating, "Integrating Press Sports into The DONUT portfolio is a game-changing move that amplifies our presence in the sports media landscape and sets us apart as a leader in delivering content that resonates deeply with Gen Z and millennial audiences."
Branndon Stewart, co-founder and COO of Press Sports, will join the DONUT Press Media team to oversee daily operations.
The company aims to leverage the strengths of both brands to innovate within the media industry and engage with today’s sports fans.
Learn more at www.theDONUT.co
Source: DONUT News via PR Web
Khloé Kardashian Partners with X for New 26-Episode Video Podcast
LOS ANGELES, June 21, 2024, (V SOCIAL MEDIA OF HOLLYWOOD) - Khloé Kardashian and X have announced a new partnership for a 26-episode video podcast series, set to launch exclusively on the platform this fall. The series, which will be produced by PAVE Studios under their OpenMind brand, will explore a range of topics through Kardashian’s perspective, blending humor and relatability.
Kardashian, known for her entrepreneurial ventures and media presence, will star in and produce the podcast. The show is part of X’s initiative to expand its original content offerings, focusing on talent-driven concepts while allowing creators to retain ownership of their content. Each episode will have a 24-hour exclusive window on X before being available on other platforms.
Expressing her enthusiasm for the project, Kardashian stated, “I have a genuine curiosity about so many topics and I try to see the positive in everything. I can’t wait to explore, listen, and learn through this exciting journey. Thank you X for taking this ride with me.”
Linda Yaccarino, CEO of X, commented on the partnership: “When thinking about the bold voices with global reach that X wants to stand behind, Khloé Kardashian is our perfect partner. This series demonstrates X’s commitment to empower creators to use video content as a means to enterprise every aspect of their business. I can’t wait for the world to tune in to her compelling conversations, and to provide her with a platform that will showcase her vision to a worldwide audience.”
The series will be produced by PAVE Studios, with Max Cutler as the executive producer. Cutler, founder of PAVE Studios, emphasized the studio’s mission: “PAVE Studios is all about empowering creators, offering them a suite of top-tier resources, including the highest quality production, so they can unleash their creativity. That’s why we’re excited to partner with Khloé Kardashian on her new series. Khloé's natural curiosity and genuine passion for having thought-provoking and meaningful conversations align perfectly with OpenMind's mission to create a space where people can ignite their minds and broaden their perspectives with curiosity-inspired content."
This partnership with Kardashian is part of a series of recent announcements by X, including exclusive deals with Swizz Beatz and Timbaland for their multimedia platform VERZUZ, and with women’s soccer star Midge Purce for a new reality series, Offseason FC.
For more information on Khloé Kardashian’s new series and to sign up for updates, follow X News.
Source: X News