TikTok Files Emergency Motion to Halt Ban Pending Supreme Court Appeal
December 11, 2024 (V SOCIAL MEDIA OF HOLLYOOD) — Social media platform TikTok has filed an emergency motion seeking an injunction to prevent the TikTok Ban from taking effect on January 19, 2025. The request comes as the company pursues an appeal of a decision made by the Court of Appeals for the D.C. Circuit, which TikTok is asking the U.S. Supreme Court to review.
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In a press release, TikTok cited the economic impact of the potential ban on its 170 million American users, including small businesses and content creators. According to company estimates, small businesses using the platform could lose over $1 billion in revenue, and creators could face nearly $300 million in lost earnings in a single month if the ban is enacted.
TikTok also highlighted its contributions to the U.S. economy, noting that in 2023 alone, the platform generated $24.2 billion through advertising, marketing, and organic reach, while its operations contributed an additional $8.5 billion to the U.S. GDP.
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TikTok's legal action aims to delay enforcement of the ban until its case is heard by the Supreme Court.
Click here to read TikTok’s full filing.
For more updates, visit newsroom.tiktok.com/en-us.
Source: TikTok
LinkedIn Releases Guidelines for Creating Engaging Posts
NEW YORK, November 26, 2024 (V Social Media of Hollywood) — LinkedIn has released a guide for users on how to create engaging posts that can enhance professional visibility and foster meaningful connections. The platform highlights strategies such as completing profiles, building networks, and tailoring content to resonate with audiences.
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According to LinkedIn, professionals who post twice a week can see up to five times more profile views. The company recommends fully completing profiles with information like education, skills, and a profile photo to establish credibility. Adjusting post visibility settings to "Anyone" can further increase reach by allowing posts to appear in feeds, search results, and public profiles.
To grow engagement, LinkedIn advises building a strong network by connecting with colleagues, clients, and alumni. Reciprocal engagement, such as reacting to and commenting on others’ posts, is highlighted as an effective way to foster professional relationships and boost visibility.
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LinkedIn suggests sharing posts that reflect career milestones, professional insights, or industry news to connect with audiences. Topics such as lessons learned, current trends, and company announcements are particularly effective in generating conversations. Posts should begin with a compelling hook—such as a surprising statistic or thought-provoking question—and use short paragraphs for better readability.
Diverse content formats, including videos, images, polls, and documents, are encouraged to enhance post engagement. LinkedIn notes that videos generate 1.4 times more interaction than other post types, while images and polls can capture attention and encourage participation.
To maximize reach, LinkedIn advises users to incorporate relevant hashtags and tag individuals or companies when appropriate. The company also recommends ending posts with clear calls to action, such as inviting feedback or sharing perspectives.
LinkedIn’s analytics tools allow users to measure post performance through metrics such as impressions, reactions, and comments. These insights can help users refine their content strategies to better engage their networks.
For additional tips, LinkedIn directs users to its Guide to Creating and Create Possibilities newsletter.
Source: Linkedin
Instagram Introduces New DM Features to Enhance User Connections
Photo Credit: Meta
November 25, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) — Social media company, Instagram, has announced new features designed to enhance direct messaging (DM) experiences for users. According to the company, these updates include over 300 new stickers, customizable nicknames, and location-sharing capabilities.
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The new sticker packs aim to make messaging more expressive, offering a range of options to capture moods or reactions. Users can favorite stickers from chats, reuse stickers shared by friends, or create their own using cutouts.
“Nicknames” is another feature allowing users to customize the names of friends or themselves within chats. Nicknames are visible only in DMs and can be changed at any time. This feature is intended to simplify lengthy usernames or add a personal touch to conversations.
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Instagram has also added location-sharing to make meet-ups more convenient. Users can share live locations for up to one hour or pin specific locations on a map within group or one-on-one chats. The feature is designed for coordination during outings or events and includes privacy controls to ensure user safety. Location sharing is currently available in select countries.
Source: Meta
Instagram Introduces Trial Reels for Testing Content with Non-Followers
Photo Credit: Instagram/Meta
December 17, 2024 (VSNewsNetwork.com) – Instagram has announced the launch of Trial Reels, a new feature that allows creators to test content with non-followers before sharing it broadly. The feature is designed to help creators experiment with new formats, topics, and storytelling techniques without impacting their existing audience.
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Trial Reels are displayed exclusively to non-followers, providing creators with insights into how their content performs before deciding whether to share it with their followers. After 24 hours, creators can access engagement metrics such as views, likes, comments, and shares. Additionally, Instagram provides performance comparisons with other trials to help creators evaluate the content's success.
Creators can enable the feature by toggling the "Trial" option during the reel creation process. Trial Reels are not visible on a creator's profile grid or Reels tab unless they are later shared with all followers. Instagram also offers an automated option, allowing Trial Reels to be shared with followers if the content meets certain engagement thresholds within 72 hours.
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Trial Reels have been in testing with select creators earlier this year. Instagram reports that feedback has been positive, with creators finding the feature effective for reaching new audiences and refining their content strategies. The feature is now rolling out globally to eligible creators.
For more information about Trial Reels and eligibility requirements, visit Instagram’s Help Center at www.help.instagram.com.
Source: Instagram
TikTok Celebrates Cybersecurity Awareness Month and Highlights Security Efforts
Source: TikTok
October 29, 2024 (V Social Media of Hollywood) – TikTok is marking Cybersecurity Awareness Month by encouraging its global community to #BeCyberSmart and promoting its ongoing efforts to enhance security on the platform. As part of its initiative, TikTok is celebrating four years of its Global Bug Bounty Program in partnership with HackerOne, which has contributed to identifying and resolving over 1,000 security vulnerabilities since its launch in 2020.
TikTok's collaboration with HackerOne, which engages over 450 security researchers, has awarded more than $1.6 million in bounties for reported vulnerabilities. In August, TikTok participated in a Live Hacking Event, awarding $720,000 to 50 researchers from 29 countries for their findings.
“TikTok’s bug bounty program contributes to its sophisticated security posture as an invaluable last line of defense. Over the last four years, TikTok's dedication to building engagement on their program has continued to produce powerful results,” said HackerOne CEO, Marten Mickos.
As part of the Cybersecurity Awareness Month celebrations, TikTok is spotlighting key contributors in its bug bounty program, including researchers like Jeffery (supermancyber), Imran Nisar (imran_nisar), and Pham (datph4m), who have consistently helped enhance the platform's security.
In addition, TikTok is highlighting cybersecurity creators such as Kevin (@adjacentnode), Marcus Hutchins (@itsmarcushutchins), and Lola (@lolalovestech) who educate the platform's users on cybersecurity topics. Their content empowers the community to explore cybersecurity and encourages responsible online behavior.
For more information on TikTok’s cybersecurity initiatives, visit www.tiktok.com.
Source: TikTok
UnitedMasters Partners with TikTok to Expand Opportunities for Independent Artists
Photo Credit: UnitedMasters
BROOKLYN, NY, October 25, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – UnitedMasters, a music distribution platform that focuses on supporting independent artists, has announced a new partnership with TikTok. This multi-year deal will provide TikTok access to UnitedMasters' catalog of music and offer additional commercial opportunities for UnitedMasters artists through TikTok’s Commercial Music Library.
According to the company, the collaboration aims to create more opportunities for independent artists while providing TikTok users with access to a diverse range of music. “Our partnership with TikTok provides UnitedMasters artists unparalleled access to a vast global audience, while TikTok creators and users gain early exposure to some of the most impactful independent music today,” said Steve Stoute, Founder and CEO of UnitedMasters.
“We want to make the world's best music available to our global community of over a billion music fans. That's why we are so excited to be entering into a direct deal with a prominent independent label like UnitedMasters, with its deep, diverse roster of independent artists. Together, we’re ready to amplify these voices and bring their music to a global stage, unlocking new opportunities for discovery,” said Ole Obermann, Head of Music Business Development at TikTok.
UnitedMasters has already supported the rise of artists like BigXThaPlug, Tobe Nwigwe, and FloyyMenor, whose song "Gata Only" became a global hit after gaining traction on TikTok.
For more information, visit www.unitedmasters.com.
Source: TikTok
TikTok LIVE to Feature at MCM x EGX London 2024 Gaming Convention
LONDON, October 22, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – TikTok LIVE will take center stage at this year’s MCM x EGX London 2024, one of the UK’s largest gaming conventions, running from October 25–27 at ExCel London. The event marks the collaboration between TikTok and ReedPop, bringing together the gaming community, content creators, and fans for live interactions both online and on-site.
TikTok LIVE, known for connecting millions of users worldwide through real-time interactions, will feature a dedicated booth where UK-based gaming creators will compete and stream live gameplay to the TikTok community. Fans will have the opportunity to watch creators like @sizzsarzlive, @tomjoneswales, and @just..evie_ stream from the TikTok LIVE Lounge.
When asked about participating in the event, creator @sizzsarzlive said, "I love being able to showcase new and exciting games to my community, in a safe environment where I feel truly supported by TikTok."
Steve Wang, Head of TikTok Gaming, emphasized the importance of the platform for gaming creators, stating, "TikTok LIVE is where gaming creators thrive and communities grow. With millions of fans discovering new content on TikTok every day, we’re excited to return to MCM x EGX and continue supporting the rise of gaming on TikTok."
MCM x EGX 2024 will feature a wide range of activities, including panels, game demos, cosplay competitions, and workshops. Attendees can also watch the UK’s TEKKEN 8 Major event as part of the European TEKKEN Cup and participate in photo ops with the cast of Baldur’s Gate 3.
Keep an eye on the official EGX & MCM Comic Con pages for the latest announcements and purchase tickets HERE.
- TikTok
Source: TikTok
Meta Introduces New Educational Resources to Boost Engagement on Threads
Photo Credit: Meta
October 21, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Meta has announced the launch of new educational resources designed to help users of its platform, Threads, improve engagement and visibility. According to the company, these resources aim to provide users with best practices, data-backed tips, and content examples from successful creators to enhance content creation and drive conversations on the platform.
In the announcement, Meta highlighted several insights already helping users grow their audience. For example, replies account for nearly half of the views on Threads, suggesting that joining conversations can increase reach. Additionally, posting frequently—at least 2 to 5 times per week—has been linked to higher impressions per post, and humorous content has shown to receive more views. According to Meta, combining text with video or images, and posting during weekends, can further boost engagement.
The new resources are available on the Threads website and include detailed advice on how to create more engaging and discoverable content. Topics that generate high levels of replies include TV and movies, fashion, sports, and travel, among others.
"We created Threads because we think everyone has something worth saying, and we want you to be able to create a community around your best ideas and most interesting thoughts," the company stated. Meta plans to continue adding more insights and stories from successful creators in the coming months.
To read the official announcement, click here.
To learn more, visit the official Threads website.
Source: Meta
Snapchat Introduces Sponsored Snaps and Promoted Places for Advertisers
October 11, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Snapchat has announced the introduction of two new advertising formats, Sponsored Snaps and Promoted Places, which are now being tested with launch partners Disney, McDonald’s, and Taco Bell. According to the company, these new placements are designed to enhance how businesses engage with users across two widely used features on Snapchat: the Snap inbox and Snap Map.
Sponsored Snaps allow businesses to deliver full-screen vertical video messages directly to Snapchat users. The Snap appears in the user’s inbox, distinct from other Snaps, and is opt-in, meaning users can choose whether to view the message. If a user does not view the Sponsored Snap, it will be removed from their inbox. Businesses can include a call-to-action link in the Snap, allowing users to respond directly or visit a designated webpage.
Promoted Places, the second new feature, highlights specific locations on the Snap Map to help users discover businesses they may want to visit. The Snap Map, which is frequently used for exploration, will showcase these places of interest, potentially increasing foot traffic. According to Snapchat, their internal data shows that marking a location as a “Top Pick” on the Snap Map results in an average visitation lift of 17.6% for frequent Snapchat users.
Snapchat is also exploring future enhancements to these features, including potential integrations with CRM systems and AI chatbot support to facilitate easier interactions between businesses and customers.
Read the full press announcement here.
Source: Snapchat
Instagram Introduces New Features for Direct Messaging
Photo Credit: Instagram
October 9, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Instagram has announced the release of new features aimed at improving the functionality of its Direct Messaging (DM) platform. These updates include options for sharing disappearing content, customizing chat themes, and using new tools to enhance communication efficiency.
The new "View once" feature allows users to send photos and videos that can only be viewed once before disappearing, providing more control over shared content. Additionally, Instagram has expanded its customization options by offering various themes for chat backgrounds, which can be selected based on user preferences.
Instagram has also introduced new AI-powered stickers and a "Cutouts" feature, allowing users to create personalized stickers from their own photos or videos. These updates are designed to offer more creative ways to engage in conversations.
Users can now pin up to three chats at the top of their inbox for easy access. Other updates include the ability to edit or unsend messages within 15 minutes of sending them, allowing users to make corrections or retract messages as needed.
Additional features include the option to send messages silently using the "/silent" command, and the ability to conduct polls within group chats to gather input from participants.
For more information on the new Instagram Direct Message features, click here.
Source: Instagram
Coldplay Launches Interactive TikTok Experience to Celebrate New Album 'MOON MUSiC'
Photo Credit: TikTok
LAS VEGAS, October 8, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Coldplay has launched an exclusive interactive experience on TikTok to coincide with the release of their highly anticipated album, MOON MUSiC. The in-app experience offers fans unique opportunities to engage with Coldplay’s content, unlock exclusive features, and earn rewards while interacting with the band’s new music.
Photo Credit: TikTok
Available globally, the MOON MUSiC experience allows TikTok users to explore exclusive Coldplay content, purchase limited merchandise on TikTok Shop (U.S. only), and earn a Coldplay-themed profile frame. Fans can participate by searching for "Coldplay" or "MOON MUSiC" within the app, or by interacting with content on Coldplay’s TikTok account (@coldplay). To unlock the profile frame, users must complete tasks such as adding Coldplay’s latest single, "ALL MY LOVE," to a streaming platform, liking and commenting on exclusive videos, and creating a video using the song.
Fans can further engage by using the hashtag #MoonMusic on their videos, offering a chance to be featured in the official Fan Spotlight carousel on TikTok.
TikTok Music Partnerships Manager, Alice Razack, commented on the collaboration, stating, "We are delighted to partner with Coldplay to celebrate the launch of their highly anticipated album MOON MUSiC. As one of the most influential and iconic bands to emerge from the UK, Coldplay has continually pushed creative boundaries with enormous support from the global TikTok community. They continue to inspire fans worldwide, and we are proud to support them with this interactive experience."
The MOON MUSiC experience builds on Coldplay’s longstanding popularity on TikTok, where tracks like "Yellow," "Viva La Vida," and "A Sky Full of Stars" have inspired millions of video creations. The band recently performed a surprise show in Dublin, Ireland, ahead of their sold-out performances at Croke Park, further energizing their fanbase both on and off the platform.
Fans can join the MOON MUSiC experience by searching for #MoonMusic on TikTok to access exclusive content and participate in the interactive initiative.
For more information, visit TikTok’s newsroom at TikTok Newsroom.
Source: TikTok
Snapchat Expands Safety Measures to Protect Users from Online Exploitation
October 4, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Snapchat has introduced new measures aimed at improving user safety, with a focus on preventing online exploitation such as sextortion and child sexual abuse. The platform has implemented advanced technology, including tools like PhotoDNA and CSAI Match, to detect and block harmful content. New in-app warnings for suspicious contacts and improved friending protections have been added to enhance safety for teenage users.
In addition to its technical updates, Snapchat has expanded its Family Center tools, which allow parents to monitor their teens' interactions on the platform. The company has also increased its global Trust and Safety teams, as well as its Law Enforcement Operations team, to support investigations and address potential threats. Snapchat collaborates with law enforcement agencies both in the U.S. and internationally, particularly in regions where online exploitation is prevalent.
The platform remains involved in industry-wide efforts to address online harm, participating in programs such as the National Center for Missing and Exploited Children’s Take It Down initiative. Snapchat also works with global coalitions like WeProtect and the Tech Coalition to share information and develop strategies to prevent child exploitation.
Snapchat continues to raise awareness about online safety through public education efforts, including research initiatives like the Digital Well-Being Index. These efforts aim to provide insights into online behaviors and risks, helping users, parents, and industry partners stay informed.
Read the official release from snapchat here.
Source: Snapchat
Snapchat Launches Season 2 of "Phantom House" for Halloween 2024
Photo Credit: Snapchat
Oct. 3, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Snapchat has announced the return of its popular horror-themed content series Phantom House for Halloween 2024. Season 2 of the series features four new episodes, each filled with chilling stories that blur the line between reality and the supernatural. The episodes will be available as Snap Story compilations and star popular Snapchat creators Tue Nguyen, Jake Koehler, Rachel Levin, and Caryn Marjorie, each bringing their unique approach to their own episode.
In collaboration with Atomic Digital Design, Snapchat is also introducing four AR Lenses that correspond with each Phantom House episode. These Lenses allow users to immerse themselves in the eerie environments of the series, from zombie-infested freezers to demon transformations, creating a more interactive and shareable experience for Snapchatters.
The series has partnered with brands including Maybelline New York, State Farm®, and Hulu, which are sponsoring various aspects of the content. Maybelline is integrating branded content into one episode and launching custom creator content, an AR Lens, Commercials, and Snap Ads. State Farm will release an immersive AR Lens, alongside other digital content, while Hulu is promoting its Huluween campaign and the Hulu Originals film Carved through AR Lenses, Commercials, and Snap Video Ads.
Episode 1 of Phantom House is currently available on the series' Public Profile on Snapchat, with new episodes releasing every Tuesday.
To watch, visit Snapchat’s Phantom House profile.
Source: Snapchat
Reddit Expands Machine Translation Feature to 35 New Countries
Photo Credit: Reddit
September 30, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Reddit has announced the expansion of its machine translation feature to more than 35 new countries, allowing users to translate their Reddit feeds, including posts and comments, into additional languages. This feature, which was initially rolled out to users in France earlier this year, is now available to Redditors in countries such as Brazil and Spain, with plans to extend to Germany, Italy, the Philippines, and several nations across Latin America in the coming weeks.
According to Reddit, users can now access the translate icon in the overflow menu of the app to translate content into their preferred language. This function enables users to participate in discussions and contribute to communities in their own language, while posts and comments will be automatically translated into the native language of the community.
The new feature will be available across mobile web, apps, and desktop platforms, providing a seamless experience for users regardless of the device they use to access Reddit. For example, a user in Spain who typically uses Reddit in Spanish can now follow and engage in French-language discussions by translating the content into Spanish.
As part of this rollout, Reddit will also make it easier for people to discover content in their own languages through search engines. Translated Reddit content will begin to appear in search engine results, further broadening the platform's accessibility.
This machine translation feature is expected to enhance user interaction and community engagement on Reddit by breaking down language barriers and encouraging diverse conversations.
View the official announcement here.
Source: Reddit
TwitchCon San Diego 2024 Kicks Off with Packed Schedule of Events and Exhibitors
Photo Credit: Twitch
SAN DIEGO, September 20, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – TwitchCon San Diego returns to the San Diego Convention Center from September 20–22, featuring a wide array of activities, exhibitor booths, and interactive spaces. Presenting sponsors, including AT&T, Capcom, Chevron, and Samsung, are leading the weekend with unique experiences for attendees.
Attendees can expect head-to-head gaming matchups at the AT&T booth, hands-on activities at Capcom’s gaming station, and opportunities to meet streamers and grab swag at Chevron’s booth. Samsung will also offer mobile gaming challenges for players of all levels.
The Expo Hall will host numerous exhibitors, including game developers and service providers for streamers. Highlights include the Indie Game Zone, where developers such as The Behemoth, ChatBattlers, and Pahdo Labs will showcase their work. Attendees can also purchase exclusive merchandise at the Loot Cave.
TwitchCon San Diego offers a range of competitions, including Games Done Quick Express 2024, where attendees can watch speedrunners compete. The Peloton LaneBreak Challenge will give participants a chance to win prizes while raising funds for charity. The TwitchCon Arcade, presented by Differin, will feature arcade classics and giveaways.
LAN Party enthusiasts can also take part in challenges presented by Embark, featuring the game THE FINALS, and Battlestate Games’ Escape from Tarkov: Arena. These events are spread across the weekend, with full details available on the schedule.
TwitchCon provides a platform for community members to connect, with events such as Community MeetUps, live podcasts, and game shows. The Creator Camp offers workshops and best practices for growing a streaming audience. Streamers can also try out the latest tech at the Streamer Station, powered by Streamlabs.
For those looking to unwind, Artist Alley will feature artists showcasing their work, while lounges like the Partner Lounge and Lo-Fi Lounge will offer spaces to recharge. Cosplayers and drag performers can utilize the PowerUp Lounge for outfit repairs and makeup touch-ups.
The Twitch Rivals Arena, presented by State Farm, will host competitive gaming events throughout the weekend, including the return of The Twitch Rivals Ultimate Challenge. Official marketing partners, such as AT&T, Dunkin’, Honda, Intel, and MythWalker, will be present with various activities and giveaways, including the chance to win a customized Honda Civic Sedan Hybrid.
For those unable to attend in person, TwitchCon San Diego will be streamed live on TwitchRivals.
Learn more at www.twitchcon.com/san-diego-2024.
Source: Twitch
Instagram Launches Teen Accounts with Enhanced Safety Features
Photo Credit: Meta
September 17, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Instagram has introduced a new feature called "Teen Accounts" to enhance safety and privacy for teens using the platform. The update aims to provide built-in protections for users under the age of 16, addressing concerns about who teens interact with and the content they see online. The new feature also includes parental oversight, ensuring a safer and more age-appropriate experience for young users.
Instagram Teen Accounts automatically apply privacy settings that limit interactions and content exposure for teens. These protections include private accounts by default, restricted messaging options, and sensitive content controls. Teens will also be able to choose topics of interest for a more personalized and positive experience on the platform. To ensure responsible use, notifications will remind teens to log off after 60 minutes of daily use, and a sleep mode will mute notifications between 10 PM and 7 AM.
Parental involvement is a key aspect of the update. Teens under 16 will need parental permission to modify any of the built-in protections, and parents will have access to additional supervision tools, including setting time limits for daily Instagram use and blocking access during specific times.
Instagram’s Teen Accounts will be implemented within 60 days in regions such as the U.S., U.K., Canada, and Australia, with plans to expand to the European Union and other Meta platforms in the future.
For more information on Instagram’s Teen Accounts click here.
Soure: Meta
TikTok Partners with Monumental Sports & Entertainment, Becoming Official Partner of the Washington Capitals
Photo Credit: TikTok
September 11, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – TikTok has announced a multiyear partnership with Monumental Sports & Entertainment (MSE), making the platform the official partner of the NHL's Washington Capitals. The collaboration includes TikTok's debut on the Capitals' white road jerseys for the 2024-25 season and extends across other MSE teams, including the NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital City Go-Go, and NBA2K’s Wizards District Gaming.
As part of the agreement, TikTok will be the title sponsor of the Capitals' 50th Anniversary Celebration, which will feature a variety of events commemorating five decades of Capitals hockey. TikTok branding will also be prominently featured in-arena and during Capitals' road games, beginning with the September 24th game against the Boston Bruins.
Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE, expressed excitement about the partnership, stating, “As a sports enterprise with a large and diverse fan base, we are excited to utilize TikTok to uniquely connect, entertain, and interact with fans across all of our Monumental Sports teams, starting with the Capitals' 50th Anniversary Celebration this fall. TikTok empowers our fans to share their passion for the Caps and all our teams in their own unique ways.”
TikTok’s involvement will also include the Capitals’ road game broadcasts on Monumental Sports Network and the Capitals Road to Success radio feature. The Capitals, the eighth most-followed NHL team on TikTok with over 387,000 followers, will continue to use the platform to share content highlighting players and behind-the-scenes moments.
“Monumental Sports & Entertainment is home to some of the country’s most iconic and beloved sports franchises on TikTok," said Kate Jhaveri, Global Head of Marketing at TikTok. "We couldn’t be more excited to partner with MSE as they celebrate 50 years of the Washington Capitals, and we're thrilled to be a part of their journey in bringing the joy of sports to a new generation of fans on TikTok."
The partnership is set to run through the 2026-27 season and will encompass various branding and content creation initiatives across MSE properties. TikTok becomes the Capitals’ first-ever road jersey partner, following the team’s home jersey partnership with Caesars Sportsbook announced in 2021.
For more information, visit newsroom.tiktok.com.
Source: TikTok
Snap Inc. CEO Evan Spiegel Reflects on 13-Year Milestone in New Letter to Staff
September 3, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – In a message to employees, Snap Inc. CEO Evan Spiegel commemorated the company’s 13-year milestone by reflecting on its significant achievements and outlining future goals. The note highlighted Snap's recent progress, including reversing two years of declining revenue and reaching over 850 million global users, as the company continues to evolve in the competitive digital landscape.
“Thank you so much for your extraordinary efforts and dedication to our business," Spiegel wrote to the Snap team. He emphasized the company's success in building a sustainable cost structure, improving earnings and cash flow, and growing content engagement by 25% globally in the second quarter of 2024. The message came as the company works to further strengthen its advertising business and diversify revenue streams, including through its subscription service, Snapchat+.
Spiegel acknowledged the slower growth in Snap’s advertising business compared to competitors, noting that this has been a factor in the company's share price performance. However, he outlined the company's strategy to focus more on its lower funnel business, which generates more predictable revenue through smaller advertisers and direct response objectives. “Lower funnel revenue is ‘stickier’ because it is more closely tied to key business objectives and positive returns on ad spend," Spiegel explained.
Looking ahead to 2025, Spiegel said Snap will focus on accelerating growth in both upper and lower funnel businesses by introducing new ad placements like Sponsored Snaps and Promoted Places, as well as leveraging machine learning to improve ad performance and offer better insights for advertisers. “We’re going to start surfacing more unique and actionable insights to advertisers based on the diversity of engagement on Snapchat,” Spiegel noted, referencing the potential of Snap’s features like the Snap Map.
Spiegel also mentioned Snap's continued investment in augmented reality (AR) and generative AI, which have become central to the company's product strategy. These technologies are expected to further enhance user engagement and offer new opportunities for innovation on the platform.
Reflecting on the company's journey, Spiegel praised the team for navigating challenging market conditions and driving Snap’s growth over the past 13 years. "The reason that I’ve dedicated so much of my life to building Snap is because I believe deeply in the power of technology to make a positive impact in people’s lives,” he stated.
To read the full letter, click here.
Source: Snap Inc.
Pinterest Introduces New Board Sharing Feature Across Social Media Platforms
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June 25, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Pinterest, with over half a billion monthly users and 10 billion boards globally, has launched a new feature that allows users to share videos of their Pinterest boards on social media platforms. The update enables users to share their curated inspirations while including links for others to explore the full boards on Pinterest.
"Gen Z makes up over 40% of our global monthly users on Pinterest. We are enhancing the board features based on user feedback, and board sharing is one of our critical investments", said Rachel Hardy, Director of Consumer Product Marketing at Pinterest.
The new feature is being promoted through partnerships with artists Avril Lavigne and Tierra Whack, who are sharing their personal Pinterest boards with fans, offering insights into their creative processes.
"I have been a long-time user of Pinterest," said Lavigne. "I am excited about this new way of sharing boards because the possibilities to let people into my creative process are now even easier."
Whack shared similar enthusiasm, stating, "Pinterest is a creative haven where I capture all the fascinating interests constantly swirling through my mind. My boards are a random mosaic of my creative thoughts ready to spark my imagination."
The board sharing feature simplifies the process of sharing Pinned content across various platforms and is set to increase user engagement and visibility for curated boards.
For more information, visit www.Pinterest.com.
Source: Pinterest
TikTok Shop Launches Back-to-School Campaign, Partners with National PTA
Photo Credit: TikTok
V SOCIAL MEDIA OF HOLLYWOOD, August 28, 2024, (V SOCIAL MEDIA OF HOLLYWOOD) - TikTok Shop has launched its Back-to-School campaign, offering exclusive deals and engaging content to help students, parents, and teachers prepare for the upcoming school year. The campaign, which featured products from top brands such as Doritos, Liquid IV, and Too Faced, as well as new launches from Bic Store and Uni Brands, ran for five days earlier this month.
The campaign resulted in significant user engagement, with 482,000 videos published and 76,000 livestreams hosted, leading to 6.3 million orders placed. The campaign also saw 2.1 million users make purchases, with 293,000 of these coming from livestream events.
In addition to its commercial success, TikTok Shop has expanded its community impact by partnering with the National PTA for their Back-to-School Week, scheduled for September 9-13. TikTok Shop is contributing a $100,000 donation to support classroom supply purchases for schools in Maryland and Washington State. Furthermore, TikTok Shop plans to provide back-to-school kits filled with items from top sellers to teachers and faculty in the Seattle region.
For more information, visit www.TikTok.com.
Source: TikTok