Reddit Expands Machine Translation Feature to 35 New Countries
Photo Credit: Reddit
September 30, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Reddit has announced the expansion of its machine translation feature to more than 35 new countries, allowing users to translate their Reddit feeds, including posts and comments, into additional languages. This feature, which was initially rolled out to users in France earlier this year, is now available to Redditors in countries such as Brazil and Spain, with plans to extend to Germany, Italy, the Philippines, and several nations across Latin America in the coming weeks.
According to Reddit, users can now access the translate icon in the overflow menu of the app to translate content into their preferred language. This function enables users to participate in discussions and contribute to communities in their own language, while posts and comments will be automatically translated into the native language of the community.
The new feature will be available across mobile web, apps, and desktop platforms, providing a seamless experience for users regardless of the device they use to access Reddit. For example, a user in Spain who typically uses Reddit in Spanish can now follow and engage in French-language discussions by translating the content into Spanish.
As part of this rollout, Reddit will also make it easier for people to discover content in their own languages through search engines. Translated Reddit content will begin to appear in search engine results, further broadening the platform's accessibility.
This machine translation feature is expected to enhance user interaction and community engagement on Reddit by breaking down language barriers and encouraging diverse conversations.
View the official announcement here.
Source: Reddit
Reddit CEO Steve Huffman Highlights Importance of Real Conversations at Cannes Lions 2024
Photo Credit: Reddit
CANNES, June 20, 2024 (V SOCIAL MEDIA HOLLYWOOD) - At the Cannes Lions 2024, Reddit CEO Steve Huffman delivered a compelling address focusing on the critical importance of authenticity and community engagement in the modern digital landscape. Speaking to an audience of marketers and industry professionals, Huffman underscored how genuine human interactions are essential amidst the rise of AI and synthetic content.
Huffman began by reflecting on Reddit’s extensive history of fostering real human conversations. "Nineteen years of human conversation at Reddit has led to 16 billion-plus posts and comments - and counting," he said, highlighting the platform's role as a hub for authentic discussion among people with shared interests.
He elaborated on the importance of community-driven content, especially in an era where trust in traditional information sources is declining. Huffman noted, "Sports communities are some of the largest on Reddit and they are foundational to the platform." He explained that these communities not only fuel fandom but also provide a trusted space for users to discuss and engage deeply with their interests.
In his remarks, Huffman also addressed the shifting expectations around search and information consumption, driven by the growing influence of social media and community-based platforms. He pointed out that the sense of community on Reddit helps foster trust and authenticity, which are increasingly sought after in the digital age. Huffman stated, "You don't age out of community (or of Reddit)," emphasizing that Reddit's platform is designed to evolve with users, accommodating their changing interests and needs over time.
Huffman’s comments at Cannes Lions illustrate Reddit's commitment to maintaining a platform where genuine conversations can thrive, in contrast to the growing trend of algorithmically generated content. His insights underline the value of community and real human interaction in building trust and fostering engagement in today’s digital world.
For more insights on Steve Huffman’s presentation and Reddit’s community-focused approach, visit Reddit’s website.
Source: Reddit