TikTok Partners with Monumental Sports & Entertainment, Becoming Official Partner of the Washington Capitals
Photo Credit: TikTok
September 11, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – TikTok has announced a multiyear partnership with Monumental Sports & Entertainment (MSE), making the platform the official partner of the NHL's Washington Capitals. The collaboration includes TikTok's debut on the Capitals' white road jerseys for the 2024-25 season and extends across other MSE teams, including the NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital City Go-Go, and NBA2K’s Wizards District Gaming.
As part of the agreement, TikTok will be the title sponsor of the Capitals' 50th Anniversary Celebration, which will feature a variety of events commemorating five decades of Capitals hockey. TikTok branding will also be prominently featured in-arena and during Capitals' road games, beginning with the September 24th game against the Boston Bruins.
Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE, expressed excitement about the partnership, stating, “As a sports enterprise with a large and diverse fan base, we are excited to utilize TikTok to uniquely connect, entertain, and interact with fans across all of our Monumental Sports teams, starting with the Capitals' 50th Anniversary Celebration this fall. TikTok empowers our fans to share their passion for the Caps and all our teams in their own unique ways.”
TikTok’s involvement will also include the Capitals’ road game broadcasts on Monumental Sports Network and the Capitals Road to Success radio feature. The Capitals, the eighth most-followed NHL team on TikTok with over 387,000 followers, will continue to use the platform to share content highlighting players and behind-the-scenes moments.
“Monumental Sports & Entertainment is home to some of the country’s most iconic and beloved sports franchises on TikTok," said Kate Jhaveri, Global Head of Marketing at TikTok. "We couldn’t be more excited to partner with MSE as they celebrate 50 years of the Washington Capitals, and we're thrilled to be a part of their journey in bringing the joy of sports to a new generation of fans on TikTok."
The partnership is set to run through the 2026-27 season and will encompass various branding and content creation initiatives across MSE properties. TikTok becomes the Capitals’ first-ever road jersey partner, following the team’s home jersey partnership with Caesars Sportsbook announced in 2021.
For more information, visit newsroom.tiktok.com.
Source: TikTok
Kansas City Chiefs Launch "Back-to-Back Greatness" Campaign Narrated by Jon Hamm
Video via Kansas City Chiefs Football Club Inc.
KANSAS CITY, Mo., June 10, 2024 (EntertainmentInterviews.com) - The Kansas City Chiefs have launched a new campaign titled "Back-to-Back Greatness" to celebrate their consecutive Super Bowl victories. The campaign, which includes a special video spot, highlights the team's recent achievements and sets the stage for their upcoming Super Bowl LVIII ring ceremony.
Narrated by Jon Hamm, a Missouri native and acclaimed actor, the campaign video was directed and produced by Jasper Cicero of Words + Pictures. The video features Chiefs players Trent McDuffie and George Karlaftis, who were both pivotal in securing the team's back-to-back championships. The spot showcases iconic moments from the Chiefs' history, ranging from the era of Founder Lamar Hunt and QB Len Dawson to the current leadership of Chairman and CEO Clark Hunt and QB Patrick Mahomes.
In the campaign video, McDuffie and Karlaftis explore a gallery filled with Chiefs memorabilia and paintings that commemorate significant moments in the team's history. The video also highlights each of the Chiefs' Super Bowl rings, produced by Jostens, alluding to the forthcoming ring for their recent championship win.
Chiefs President Mark Donovan emphasized the significance of the ring ceremony, stating, "A championship ring ceremony is one of the most unique nights in the sports world as it represents the culmination of a year's worth of work on- and off-the-field and marks the last time players, coaches and staff will celebrate together before turning the page to the next season. Winning back-to-back championships is an incredible achievement and having the chance to commemorate the season this way is a truly special privilege."
The full "Back-to-Back Greatness" video is available for viewing on the Chiefs' official website and YouTube channel. Fans are encouraged to follow the Chiefs on social media for exclusive content related to the ring ceremony, including Red Carpet coverage, highlights, and the unveiling of the new ring. Additionally, a behind-the-scenes documentary titled "Forging Greatness: Making the Chiefs Super Bowl LVIII Ring" will be released on June 20 on the Chiefs' YouTube channel and will debut at the Cannes Lions International Festival of Creativity in France.
Jostens, the official championship ring manufacturer for the Chiefs, has crafted all of the team's Super Bowl rings. Following the official unveiling of the new ring, a fan collection inspired by the championship ring will be available on Jostens' website.
For more information and to watch the campaign video, visit www.chiefs.com.
Source: Kansas City Chiefs via PR Newswire