Meta Partners with Blumhouse to Pilot AI Video Technology 'Movie Gen'
October 28, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Meta has announced its partnership with Blumhouse, the production company known for its work in horror films, to pilot "Meta Movie Gen," an AI-powered suite of models that allows users to generate custom videos and audio from text inputs. According to the company, Meta is collaborating with filmmakers and content creators to gather feedback on the tool as it continues its development.
Meta Movie Gen is designed to generate high-quality 1080p video with accompanying audio tracks. Although the platform is not yet available for public use, Meta has launched a pilot program with Blumhouse and select filmmakers to evaluate its potential. The filmmakers Aneesh Chaganty (Searching, Run), The Spurlock Sisters (The Breakline), and Casey Affleck (I’m Still Here, Light of My Life) participated in the trial, using the generated videos as part of larger creative projects. Short films and experimental videos created with the technology are currently available on Meta’s Movie Gen page, with additional works from Affleck and The Spurlock Sisters set to be released.
"While we’re not planning to incorporate Movie Gen models into any public products until next year, Meta feels it’s important to have an open and early dialogue with the creative community about how it can be the most useful tool for creativity and ensure its responsible use," said Connor Hayes, VP of GenAI at Meta.
Blumhouse founder and CEO Jason Blum emphasized the significance of innovation in the film industry. "Artists are and forever will be the lifeblood of our industry. Innovation and tools that can help those artists better tell their stories is something we are always keen to explore, and we welcomed the chance for some of them to test this cutting-edge technology and give their notes on its pros and cons while it’s still in development," said Blum.
The feedback from the pilot so far has highlighted the technology's potential as a collaborative tool for filmmakers. According to Meta, the directors involved in the trial found that Movie Gen helped them explore creative ideas quickly, generate sound effects, and experiment with visual direction, tone, and mood. The tool’s capabilities for generating audio and unexpected video responses to text inputs also provided inspiration for new concepts.
Meta plans to extend the pilot program into 2025, gathering further insights from both traditional filmmakers and digital-first content creators. As the company continues to develop the tool, the feedback provided will help improve its functionality before it is made available to the public.
For more information, visit www.meta.com/moviegen.
Source: Meta
