UnitedMasters Partners with TikTok to Expand Opportunities for Independent Artists

Photo Credit: UnitedMasters

BROOKLYN, NY, October 25, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – UnitedMasters, a music distribution platform that focuses on supporting independent artists, has announced a new partnership with TikTok. This multi-year deal will provide TikTok access to UnitedMasters' catalog of music and offer additional commercial opportunities for UnitedMasters artists through TikTok’s Commercial Music Library.

According to the company, the collaboration aims to create more opportunities for independent artists while providing TikTok users with access to a diverse range of music. “Our partnership with TikTok provides UnitedMasters artists unparalleled access to a vast global audience, while TikTok creators and users gain early exposure to some of the most impactful independent music today,” said Steve Stoute, Founder and CEO of UnitedMasters.

“We want to make the world's best music available to our global community of over a billion music fans. That's why we are so excited to be entering into a direct deal with a prominent independent label like UnitedMasters, with its deep, diverse roster of independent artists. Together, we’re ready to amplify these voices and bring their music to a global stage, unlocking new opportunities for discovery,” said Ole Obermann, Head of Music Business Development at TikTok.

UnitedMasters has already supported the rise of artists like BigXThaPlug, Tobe Nwigwe, and FloyyMenor, whose song "Gata Only" became a global hit after gaining traction on TikTok.

For more information, visit www.unitedmasters.com.

Source: TikTok