TikTok Partners with Rauw Alejandro to Launch Exclusive In-App Experience for New Album Cosa Nuestra
Photo via TikTok
NEW YORK, November 19, 2024 (VSNewsNetwork.com) — TikTok has announced a global in-app experience in collaboration with Grammy-winning artist Rauw Alejandro to celebrate the release of his upcoming album, Cosa Nuestra. The platform’s users can engage with the album in unique ways, including purchasing exclusive merchandise, saving the album to their music apps, and participating in interactive challenges.
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Through the new experience, fans can access Rauw’s TikTok Shop to purchase a limited-edition vinyl and an exclusive Cosa Nuestra T-shirt. Completing four in-app challenges unlocks a themed profile frame to showcase fan loyalty. Additionally, the app features animated Cosa Nuestra album art exclusive to TikTok. Fans can also submit content to potentially appear in the Fan Spotlight carousel.
"For me, it’s an honor to be the first Latin artist to partner with the team at TikTok for this massive campaign. This platform has been an outlet to express myself creatively and talk to my fans in a different way. For me, that’s everything," said Alejandro.
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The in-app experience includes a live concert and special livestream on Rauw’s TikTok account (@rauwalejandro) on November 19, starting at 8:30 p.m. EST from New York. Fans can access the experience by searching “Cosa Nuestra” or “Rauw Alejandro” on TikTok or through video anchors in his content.
Rauw Alejandro’s TikTok presence includes over 16.3 million followers. His song Punto 40 gained traction with a viral dance trend, leading to over 2.2 million creator videos. His behind-the-scenes performance clips from Japan, Mexico, and other locations have amassed over 13 million views and 1.1 million likes.
Fans can explore Cosa Nuestra by downloading the TikTok app for free via the Apple App Store, Google Play, or Amazon.
Source: TikTok
Meta Partners with Blumhouse to Pilot AI Video Technology 'Movie Gen'
October 28, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Meta has announced its partnership with Blumhouse, the production company known for its work in horror films, to pilot "Meta Movie Gen," an AI-powered suite of models that allows users to generate custom videos and audio from text inputs. According to the company, Meta is collaborating with filmmakers and content creators to gather feedback on the tool as it continues its development.
Meta Movie Gen is designed to generate high-quality 1080p video with accompanying audio tracks. Although the platform is not yet available for public use, Meta has launched a pilot program with Blumhouse and select filmmakers to evaluate its potential. The filmmakers Aneesh Chaganty (Searching, Run), The Spurlock Sisters (The Breakline), and Casey Affleck (I’m Still Here, Light of My Life) participated in the trial, using the generated videos as part of larger creative projects. Short films and experimental videos created with the technology are currently available on Meta’s Movie Gen page, with additional works from Affleck and The Spurlock Sisters set to be released.
"While we’re not planning to incorporate Movie Gen models into any public products until next year, Meta feels it’s important to have an open and early dialogue with the creative community about how it can be the most useful tool for creativity and ensure its responsible use," said Connor Hayes, VP of GenAI at Meta.
Blumhouse founder and CEO Jason Blum emphasized the significance of innovation in the film industry. "Artists are and forever will be the lifeblood of our industry. Innovation and tools that can help those artists better tell their stories is something we are always keen to explore, and we welcomed the chance for some of them to test this cutting-edge technology and give their notes on its pros and cons while it’s still in development," said Blum.
The feedback from the pilot so far has highlighted the technology's potential as a collaborative tool for filmmakers. According to Meta, the directors involved in the trial found that Movie Gen helped them explore creative ideas quickly, generate sound effects, and experiment with visual direction, tone, and mood. The tool’s capabilities for generating audio and unexpected video responses to text inputs also provided inspiration for new concepts.
Meta plans to extend the pilot program into 2025, gathering further insights from both traditional filmmakers and digital-first content creators. As the company continues to develop the tool, the feedback provided will help improve its functionality before it is made available to the public.
For more information, visit www.meta.com/moviegen.
Source: Meta
Coldplay Launches Interactive TikTok Experience to Celebrate New Album 'MOON MUSiC'
Photo Credit: TikTok
LAS VEGAS, October 8, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Coldplay has launched an exclusive interactive experience on TikTok to coincide with the release of their highly anticipated album, MOON MUSiC. The in-app experience offers fans unique opportunities to engage with Coldplay’s content, unlock exclusive features, and earn rewards while interacting with the band’s new music.
Photo Credit: TikTok
Available globally, the MOON MUSiC experience allows TikTok users to explore exclusive Coldplay content, purchase limited merchandise on TikTok Shop (U.S. only), and earn a Coldplay-themed profile frame. Fans can participate by searching for "Coldplay" or "MOON MUSiC" within the app, or by interacting with content on Coldplay’s TikTok account (@coldplay). To unlock the profile frame, users must complete tasks such as adding Coldplay’s latest single, "ALL MY LOVE," to a streaming platform, liking and commenting on exclusive videos, and creating a video using the song.
Fans can further engage by using the hashtag #MoonMusic on their videos, offering a chance to be featured in the official Fan Spotlight carousel on TikTok.
TikTok Music Partnerships Manager, Alice Razack, commented on the collaboration, stating, "We are delighted to partner with Coldplay to celebrate the launch of their highly anticipated album MOON MUSiC. As one of the most influential and iconic bands to emerge from the UK, Coldplay has continually pushed creative boundaries with enormous support from the global TikTok community. They continue to inspire fans worldwide, and we are proud to support them with this interactive experience."
The MOON MUSiC experience builds on Coldplay’s longstanding popularity on TikTok, where tracks like "Yellow," "Viva La Vida," and "A Sky Full of Stars" have inspired millions of video creations. The band recently performed a surprise show in Dublin, Ireland, ahead of their sold-out performances at Croke Park, further energizing their fanbase both on and off the platform.
Fans can join the MOON MUSiC experience by searching for #MoonMusic on TikTok to access exclusive content and participate in the interactive initiative.
For more information, visit TikTok’s newsroom at TikTok Newsroom.
Source: TikTok
TikTok Launches 'Short 'N Sweet' In-App Experience to Celebrate Sabrina Carpenter's New Album
Photo Credit: Tik Tok
August 23, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - TikTok has introduced a new in-app experience called "Short 'N Sweet" to celebrate the release of Sabrina Carpenter's sixth studio album. This global initiative invites fans to engage with exclusive content and participate in interactive tasks related to the album.
The "Short 'N Sweet" experience offers fans the opportunity to be featured in TikTok’s official Fan Spotlight carousel. By completing five interactive tasks, users can unlock an exclusive profile frame, further immersing themselves in the album's theme. Additionally, fans can use a special Short 'N Sweet TikTok effect designed for this event. For inspiration, users are encouraged to visit Carpenter’s TikTok page to see her latest content.
To join the experience, users can search for "Short 'N Sweet" or "Sabrina Carpenter" on TikTok, or interact with the video anchor featured alongside Carpenter’s content. Fans who comment on videos using the hashtags #SabrinaCarpenter or #ShortNSweet will see a pop-up animation guiding them to the experience.
Sabrina Carpenter, who has been active on TikTok since 2019, currently has 19.1 million followers and 274.4 million likes on her content. Earlier this year, her hit song "Espresso" inspired over 1.2 million creator videos. More recently, her track "Please, Please, Please" generated over 6.3 million creator videos, 25 billion views, and landed at #6 on TikTok’s Songs of the Summer 2024 list.
New to TikTok and want to explore all things #ShortNSweet? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon. - Tik Tok
Source: TikTok