Snapchat Drives Audiences to Watch TV Shows and Movies, Reports Samba TV

Photo Credit: Snapchat

July 1, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - New research from Samba TV indicates that advertising on Snapchat can significantly increase viewership for TV shows, movies, and sporting events. The study reveals that Snapchat campaigns produced an 84% lift in tune-in on average.

Samba TV's tune-in reporting shows that Snapchat not only drives existing audiences to engage with content but also attracts new viewers. The study found that 79% of Snapchat impressions were served to households that had not been reached by traditional TV ads. Additionally, one in three tune-ins driven by Snapchat came from new viewers, encompassing heavy, medium, and light TV viewers.

The effectiveness of Snapchat's ad formats was further demonstrated by campaigns utilizing multiple ad products. Samba TV found that campaigns using three to four ad products saw more than twice the lift compared to those using only one to two ad products.

With over 800 million monthly active users and reaching more than 75% of 13- to 34-year-olds, Snapchat offers substantial opportunities for advertisers to enhance viewer discovery and retention.

Source: Snapchat