Snapchat Introduces New Personalization Features for Snapchat+ Subscribers
Photo Credit: Snapchat
(V SOCIAL MEDIA OF HOLLYWOOD) - Snapchat has announced new features to enhance user personalization, available through its Snapchat+ subscription service. With over 9 million subscribers, Snapchat+ offers exclusive and pre-release features aimed at improving user connectivity and customization.
The latest updates for Snapchat+ subscribers include the ability to design a personalized house on Snap Map, visible to themselves and friends with whom they share their location. Users can choose from various customization options, ranging from realistic designs to imaginative creations like candy castles. Additionally, subscribers can now have their custom pet appear beside their Bitmoji in chats, adding a personalized touch to their conversations. Another new feature allows users to send Snaps with expiration options lasting 0.10, 0.25, and 0.50 seconds, enabling quicker and more flexible communication.
In addition to these exclusive features, Snapchat has introduced new options for all users. The Bitmoji Builder now includes a live mirror feature, allowing users to select features that closely resemble their appearance. Additionally, new AI-powered lenses, such as the "My 5-Year Old Self" lens, offer users a nostalgic transformation experience.
Source: Snapchat
Snapchat Drives Audiences to Watch TV Shows and Movies, Reports Samba TV
Photo Credit: Snapchat
July 1, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - New research from Samba TV indicates that advertising on Snapchat can significantly increase viewership for TV shows, movies, and sporting events. The study reveals that Snapchat campaigns produced an 84% lift in tune-in on average.
Samba TV's tune-in reporting shows that Snapchat not only drives existing audiences to engage with content but also attracts new viewers. The study found that 79% of Snapchat impressions were served to households that had not been reached by traditional TV ads. Additionally, one in three tune-ins driven by Snapchat came from new viewers, encompassing heavy, medium, and light TV viewers.
The effectiveness of Snapchat's ad formats was further demonstrated by campaigns utilizing multiple ad products. Samba TV found that campaigns using three to four ad products saw more than twice the lift compared to those using only one to two ad products.
With over 800 million monthly active users and reaching more than 75% of 13- to 34-year-olds, Snapchat offers substantial opportunities for advertisers to enhance viewer discovery and retention.
Source: Snapchat