TikTok Partners with Monumental Sports & Entertainment, Becoming Official Partner of the Washington Capitals
Photo Credit: TikTok
September 11, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – TikTok has announced a multiyear partnership with Monumental Sports & Entertainment (MSE), making the platform the official partner of the NHL's Washington Capitals. The collaboration includes TikTok's debut on the Capitals' white road jerseys for the 2024-25 season and extends across other MSE teams, including the NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital City Go-Go, and NBA2K’s Wizards District Gaming.
As part of the agreement, TikTok will be the title sponsor of the Capitals' 50th Anniversary Celebration, which will feature a variety of events commemorating five decades of Capitals hockey. TikTok branding will also be prominently featured in-arena and during Capitals' road games, beginning with the September 24th game against the Boston Bruins.
Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE, expressed excitement about the partnership, stating, “As a sports enterprise with a large and diverse fan base, we are excited to utilize TikTok to uniquely connect, entertain, and interact with fans across all of our Monumental Sports teams, starting with the Capitals' 50th Anniversary Celebration this fall. TikTok empowers our fans to share their passion for the Caps and all our teams in their own unique ways.”
TikTok’s involvement will also include the Capitals’ road game broadcasts on Monumental Sports Network and the Capitals Road to Success radio feature. The Capitals, the eighth most-followed NHL team on TikTok with over 387,000 followers, will continue to use the platform to share content highlighting players and behind-the-scenes moments.
“Monumental Sports & Entertainment is home to some of the country’s most iconic and beloved sports franchises on TikTok," said Kate Jhaveri, Global Head of Marketing at TikTok. "We couldn’t be more excited to partner with MSE as they celebrate 50 years of the Washington Capitals, and we're thrilled to be a part of their journey in bringing the joy of sports to a new generation of fans on TikTok."
The partnership is set to run through the 2026-27 season and will encompass various branding and content creation initiatives across MSE properties. TikTok becomes the Capitals’ first-ever road jersey partner, following the team’s home jersey partnership with Caesars Sportsbook announced in 2021.
For more information, visit newsroom.tiktok.com.
Source: TikTok