TikTok Launches Symphony Digital Avatars and AI Tools for Enhanced Creative Content

NASHVILLE, Tenn., June 17, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - TikTok has introduced Symphony Digital Avatars, a new feature in its Symphony suite of ad solutions powered by generative AI. This launch aims to help brands and creators produce TikTok-first content that resonates with audiences worldwide.

Symphony Digital Avatars are part of a broader initiative by TikTok to provide businesses and creators with tools that blend human creativity with AI-powered efficiency. The new feature offers two types of avatars: Stock Avatars, which are pre-built using paid actors, and Custom Avatars, which can represent a specific creator or brand spokesperson in multiple languages. These avatars are designed to help brands add a human touch to their content and scale their creative strategies globally.

"At TikTok, we aim to empower creators and propel their creativity to a global audience with the power of generative AI," said Andy Yang, Head of Creative Product at TikTok. "Symphony Digital Avatars unlock a new avenue for creators to scale their opportunities with brands globally. We aim to fuel the creator economy by investing in creative solutions that spark joy, imagination, and action."

The Symphony AI creative suite also includes AI Dubbing, a global translation tool that enables creators and brands to translate their content into more than ten languages, facilitating communication with a broader audience. This tool detects the original language in a video, transcribes, translates, and produces a dubbed version in the selected languages, making it easier for creators to reach diverse audiences.

TikTok has also launched the Symphony Collective: Industry Advisory Board, which includes a range of content creators and industry leaders. The collective aims to provide feedback on TikTok’s AI marketing solutions and foster discussions on the responsible use of AI in creative marketing.

David Ma, a filmmaker and TikTok creator, expressed his enthusiasm about joining the collective: "TikTok has been a pioneer in providing creative tools that allow me to effectively collaborate with brands and create lasting, long-term brand relationships. I'm honored to be a part of The Symphony Collective to help test and build their new creative AI solutions."

Anthony Hamelle, Executive Director of Digital, Social & Innovation at TBWA/Chiat/Day US, also commented on the initiative: "TikTok has been a remarkable force for more open, diverse, and bold forms of creativity. With GenAI as a creative catalyst, this stage that welcomes thousands of creators and communities will become even more dynamic."

For more information on TikTok's Symphony tools and how they can help enhance your content, visit TikTok for Business.

Source: TikTok