YouTube Introduces Contextual Notes Feature for Video Content
Mock Display: For Illustrative Purposes Only ● Photo Credit: Youtube
SAN BRUNO, Calif., June 17, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - YouTube has announced the launch of a new feature aimed at enhancing the viewer experience by adding contextual notes to videos. This feature, which is currently in the testing phase, allows users to provide relevant and timely information directly under video content to help clarify and contextualize what viewers are seeing.
The initiative builds on YouTube's previous efforts to add context to videos, such as information panels and requirements for disclosing altered or synthetic content. The new notes feature is designed to address various scenarios, such as indicating when a song in a video is a parody, alerting viewers to the availability of new versions of a product, or clarifying when older footage is being shown as a current event.
Initially, the feature will be available on mobile devices in the United States and will be presented in English. YouTube plans to learn from the pilot phase and refine the system based on user feedback. The company anticipates that there may be some mistakes during the test, such as notes that may not be fully relevant or contain inaccuracies. However, these issues will be addressed as part of the learning process to improve the feature over time.
During the initial rollout, a limited number of eligible contributors, chosen based on their adherence to YouTube's Community Guidelines and their active participation on the platform, will be invited to write notes. These contributors will help test the feature and provide feedback for further development. Viewers in the U.S. will start seeing these notes appear on videos in the coming weeks.
In this test phase, third-party evaluators will rate the usefulness of the notes. These evaluators are the same individuals who provide feedback on YouTube’s search results and recommendations. The evaluation will help train YouTube's systems to better identify and display helpful notes. Over time, YouTube plans to expand the feature and allow more users to contribute and rate notes.
The notes will be publicly visible under videos if they are deemed broadly helpful. Users will have the opportunity to rate the notes as “helpful,” “somewhat helpful,” or “unhelpful,” and provide reasons for their ratings. The feedback will be used to improve the feature and ensure that the most valuable information is displayed.
YouTube's new contextual notes feature aims to provide viewers with more relevant information and help them better understand video content. The company is looking forward to receiving feedback from users, contributors, and creators to enhance the feature and support overall information quality on the platform.
Source: YouTube
