TikTok Shop Launches Back-to-School Campaign, Partners with National PTA

Photo Credit: TikTok

V SOCIAL MEDIA OF HOLLYWOOD, August 28, 2024, (V SOCIAL MEDIA OF HOLLYWOOD) - TikTok Shop has launched its Back-to-School campaign, offering exclusive deals and engaging content to help students, parents, and teachers prepare for the upcoming school year. The campaign, which featured products from top brands such as Doritos, Liquid IV, and Too Faced, as well as new launches from Bic Store and Uni Brands, ran for five days earlier this month.

The campaign resulted in significant user engagement, with 482,000 videos published and 76,000 livestreams hosted, leading to 6.3 million orders placed. The campaign also saw 2.1 million users make purchases, with 293,000 of these coming from livestream events.

In addition to its commercial success, TikTok Shop has expanded its community impact by partnering with the National PTA for their Back-to-School Week, scheduled for September 9-13. TikTok Shop is contributing a $100,000 donation to support classroom supply purchases for schools in Maryland and Washington State. Furthermore, TikTok Shop plans to provide back-to-school kits filled with items from top sellers to teachers and faculty in the Seattle region.

For more information, visit www.TikTok.com.

Source: TikTok