TikTok Files Emergency Motion to Halt Ban Pending Supreme Court Appeal
December 11, 2024 (V SOCIAL MEDIA OF HOLLYOOD) — Social media platform TikTok has filed an emergency motion seeking an injunction to prevent the TikTok Ban from taking effect on January 19, 2025. The request comes as the company pursues an appeal of a decision made by the Court of Appeals for the D.C. Circuit, which TikTok is asking the U.S. Supreme Court to review.
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In a press release, TikTok cited the economic impact of the potential ban on its 170 million American users, including small businesses and content creators. According to company estimates, small businesses using the platform could lose over $1 billion in revenue, and creators could face nearly $300 million in lost earnings in a single month if the ban is enacted.
TikTok also highlighted its contributions to the U.S. economy, noting that in 2023 alone, the platform generated $24.2 billion through advertising, marketing, and organic reach, while its operations contributed an additional $8.5 billion to the U.S. GDP.
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TikTok's legal action aims to delay enforcement of the ban until its case is heard by the Supreme Court.
Click here to read TikTok’s full filing.
For more updates, visit newsroom.tiktok.com/en-us.
Source: TikTok
TikTok Partners with Rauw Alejandro to Launch Exclusive In-App Experience for New Album Cosa Nuestra
Photo via TikTok
NEW YORK, November 19, 2024 (VSNewsNetwork.com) — TikTok has announced a global in-app experience in collaboration with Grammy-winning artist Rauw Alejandro to celebrate the release of his upcoming album, Cosa Nuestra. The platform’s users can engage with the album in unique ways, including purchasing exclusive merchandise, saving the album to their music apps, and participating in interactive challenges.
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Through the new experience, fans can access Rauw’s TikTok Shop to purchase a limited-edition vinyl and an exclusive Cosa Nuestra T-shirt. Completing four in-app challenges unlocks a themed profile frame to showcase fan loyalty. Additionally, the app features animated Cosa Nuestra album art exclusive to TikTok. Fans can also submit content to potentially appear in the Fan Spotlight carousel.
"For me, it’s an honor to be the first Latin artist to partner with the team at TikTok for this massive campaign. This platform has been an outlet to express myself creatively and talk to my fans in a different way. For me, that’s everything," said Alejandro.
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The in-app experience includes a live concert and special livestream on Rauw’s TikTok account (@rauwalejandro) on November 19, starting at 8:30 p.m. EST from New York. Fans can access the experience by searching “Cosa Nuestra” or “Rauw Alejandro” on TikTok or through video anchors in his content.
Rauw Alejandro’s TikTok presence includes over 16.3 million followers. His song Punto 40 gained traction with a viral dance trend, leading to over 2.2 million creator videos. His behind-the-scenes performance clips from Japan, Mexico, and other locations have amassed over 13 million views and 1.1 million likes.
Fans can explore Cosa Nuestra by downloading the TikTok app for free via the Apple App Store, Google Play, or Amazon.
Source: TikTok
TikTok Celebrates Cybersecurity Awareness Month and Highlights Security Efforts
Source: TikTok
October 29, 2024 (V Social Media of Hollywood) – TikTok is marking Cybersecurity Awareness Month by encouraging its global community to #BeCyberSmart and promoting its ongoing efforts to enhance security on the platform. As part of its initiative, TikTok is celebrating four years of its Global Bug Bounty Program in partnership with HackerOne, which has contributed to identifying and resolving over 1,000 security vulnerabilities since its launch in 2020.
TikTok's collaboration with HackerOne, which engages over 450 security researchers, has awarded more than $1.6 million in bounties for reported vulnerabilities. In August, TikTok participated in a Live Hacking Event, awarding $720,000 to 50 researchers from 29 countries for their findings.
“TikTok’s bug bounty program contributes to its sophisticated security posture as an invaluable last line of defense. Over the last four years, TikTok's dedication to building engagement on their program has continued to produce powerful results,” said HackerOne CEO, Marten Mickos.
As part of the Cybersecurity Awareness Month celebrations, TikTok is spotlighting key contributors in its bug bounty program, including researchers like Jeffery (supermancyber), Imran Nisar (imran_nisar), and Pham (datph4m), who have consistently helped enhance the platform's security.
In addition, TikTok is highlighting cybersecurity creators such as Kevin (@adjacentnode), Marcus Hutchins (@itsmarcushutchins), and Lola (@lolalovestech) who educate the platform's users on cybersecurity topics. Their content empowers the community to explore cybersecurity and encourages responsible online behavior.
For more information on TikTok’s cybersecurity initiatives, visit www.tiktok.com.
Source: TikTok
UnitedMasters Partners with TikTok to Expand Opportunities for Independent Artists
Photo Credit: UnitedMasters
BROOKLYN, NY, October 25, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – UnitedMasters, a music distribution platform that focuses on supporting independent artists, has announced a new partnership with TikTok. This multi-year deal will provide TikTok access to UnitedMasters' catalog of music and offer additional commercial opportunities for UnitedMasters artists through TikTok’s Commercial Music Library.
According to the company, the collaboration aims to create more opportunities for independent artists while providing TikTok users with access to a diverse range of music. “Our partnership with TikTok provides UnitedMasters artists unparalleled access to a vast global audience, while TikTok creators and users gain early exposure to some of the most impactful independent music today,” said Steve Stoute, Founder and CEO of UnitedMasters.
“We want to make the world's best music available to our global community of over a billion music fans. That's why we are so excited to be entering into a direct deal with a prominent independent label like UnitedMasters, with its deep, diverse roster of independent artists. Together, we’re ready to amplify these voices and bring their music to a global stage, unlocking new opportunities for discovery,” said Ole Obermann, Head of Music Business Development at TikTok.
UnitedMasters has already supported the rise of artists like BigXThaPlug, Tobe Nwigwe, and FloyyMenor, whose song "Gata Only" became a global hit after gaining traction on TikTok.
For more information, visit www.unitedmasters.com.
Source: TikTok
TikTok LIVE to Feature at MCM x EGX London 2024 Gaming Convention
LONDON, October 22, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – TikTok LIVE will take center stage at this year’s MCM x EGX London 2024, one of the UK’s largest gaming conventions, running from October 25–27 at ExCel London. The event marks the collaboration between TikTok and ReedPop, bringing together the gaming community, content creators, and fans for live interactions both online and on-site.
TikTok LIVE, known for connecting millions of users worldwide through real-time interactions, will feature a dedicated booth where UK-based gaming creators will compete and stream live gameplay to the TikTok community. Fans will have the opportunity to watch creators like @sizzsarzlive, @tomjoneswales, and @just..evie_ stream from the TikTok LIVE Lounge.
When asked about participating in the event, creator @sizzsarzlive said, "I love being able to showcase new and exciting games to my community, in a safe environment where I feel truly supported by TikTok."
Steve Wang, Head of TikTok Gaming, emphasized the importance of the platform for gaming creators, stating, "TikTok LIVE is where gaming creators thrive and communities grow. With millions of fans discovering new content on TikTok every day, we’re excited to return to MCM x EGX and continue supporting the rise of gaming on TikTok."
MCM x EGX 2024 will feature a wide range of activities, including panels, game demos, cosplay competitions, and workshops. Attendees can also watch the UK’s TEKKEN 8 Major event as part of the European TEKKEN Cup and participate in photo ops with the cast of Baldur’s Gate 3.
Keep an eye on the official EGX & MCM Comic Con pages for the latest announcements and purchase tickets HERE.
- TikTok
Source: TikTok
Coldplay Launches Interactive TikTok Experience to Celebrate New Album 'MOON MUSiC'
Photo Credit: TikTok
LAS VEGAS, October 8, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Coldplay has launched an exclusive interactive experience on TikTok to coincide with the release of their highly anticipated album, MOON MUSiC. The in-app experience offers fans unique opportunities to engage with Coldplay’s content, unlock exclusive features, and earn rewards while interacting with the band’s new music.
Photo Credit: TikTok
Available globally, the MOON MUSiC experience allows TikTok users to explore exclusive Coldplay content, purchase limited merchandise on TikTok Shop (U.S. only), and earn a Coldplay-themed profile frame. Fans can participate by searching for "Coldplay" or "MOON MUSiC" within the app, or by interacting with content on Coldplay’s TikTok account (@coldplay). To unlock the profile frame, users must complete tasks such as adding Coldplay’s latest single, "ALL MY LOVE," to a streaming platform, liking and commenting on exclusive videos, and creating a video using the song.
Fans can further engage by using the hashtag #MoonMusic on their videos, offering a chance to be featured in the official Fan Spotlight carousel on TikTok.
TikTok Music Partnerships Manager, Alice Razack, commented on the collaboration, stating, "We are delighted to partner with Coldplay to celebrate the launch of their highly anticipated album MOON MUSiC. As one of the most influential and iconic bands to emerge from the UK, Coldplay has continually pushed creative boundaries with enormous support from the global TikTok community. They continue to inspire fans worldwide, and we are proud to support them with this interactive experience."
The MOON MUSiC experience builds on Coldplay’s longstanding popularity on TikTok, where tracks like "Yellow," "Viva La Vida," and "A Sky Full of Stars" have inspired millions of video creations. The band recently performed a surprise show in Dublin, Ireland, ahead of their sold-out performances at Croke Park, further energizing their fanbase both on and off the platform.
Fans can join the MOON MUSiC experience by searching for #MoonMusic on TikTok to access exclusive content and participate in the interactive initiative.
For more information, visit TikTok’s newsroom at TikTok Newsroom.
Source: TikTok
TikTok Shop Launches Back-to-School Campaign, Partners with National PTA
Photo Credit: TikTok
V SOCIAL MEDIA OF HOLLYWOOD, August 28, 2024, (V SOCIAL MEDIA OF HOLLYWOOD) - TikTok Shop has launched its Back-to-School campaign, offering exclusive deals and engaging content to help students, parents, and teachers prepare for the upcoming school year. The campaign, which featured products from top brands such as Doritos, Liquid IV, and Too Faced, as well as new launches from Bic Store and Uni Brands, ran for five days earlier this month.
The campaign resulted in significant user engagement, with 482,000 videos published and 76,000 livestreams hosted, leading to 6.3 million orders placed. The campaign also saw 2.1 million users make purchases, with 293,000 of these coming from livestream events.
In addition to its commercial success, TikTok Shop has expanded its community impact by partnering with the National PTA for their Back-to-School Week, scheduled for September 9-13. TikTok Shop is contributing a $100,000 donation to support classroom supply purchases for schools in Maryland and Washington State. Furthermore, TikTok Shop plans to provide back-to-school kits filled with items from top sellers to teachers and faculty in the Seattle region.
For more information, visit www.TikTok.com.
Source: TikTok
TikTok Launches 'Short 'N Sweet' In-App Experience to Celebrate Sabrina Carpenter's New Album
Photo Credit: Tik Tok
August 23, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) - TikTok has introduced a new in-app experience called "Short 'N Sweet" to celebrate the release of Sabrina Carpenter's sixth studio album. This global initiative invites fans to engage with exclusive content and participate in interactive tasks related to the album.
The "Short 'N Sweet" experience offers fans the opportunity to be featured in TikTok’s official Fan Spotlight carousel. By completing five interactive tasks, users can unlock an exclusive profile frame, further immersing themselves in the album's theme. Additionally, fans can use a special Short 'N Sweet TikTok effect designed for this event. For inspiration, users are encouraged to visit Carpenter’s TikTok page to see her latest content.
To join the experience, users can search for "Short 'N Sweet" or "Sabrina Carpenter" on TikTok, or interact with the video anchor featured alongside Carpenter’s content. Fans who comment on videos using the hashtags #SabrinaCarpenter or #ShortNSweet will see a pop-up animation guiding them to the experience.
Sabrina Carpenter, who has been active on TikTok since 2019, currently has 19.1 million followers and 274.4 million likes on her content. Earlier this year, her hit song "Espresso" inspired over 1.2 million creator videos. More recently, her track "Please, Please, Please" generated over 6.3 million creator videos, 25 billion views, and landed at #6 on TikTok’s Songs of the Summer 2024 list.
New to TikTok and want to explore all things #ShortNSweet? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon. - Tik Tok
Source: TikTok
TikTok to Host Creative Performance Webinar for SMBs
Photo Credit: Tik Tok
July 1, 2024 (BUSINESS WATCH GLOBAL) - TikTok has announced a new webinar titled "Mastering Creative Performance on TikTok" designed specifically for small to medium-sized businesses (SMBs). The webinar aims to provide valuable insights and strategies for creating captivating content that converts on the popular social media platform.
Webinar Details:
Topic: Mastering Creative Performance on TikTok
Date: Thursday, July 11, 2024
Time: 11:00 AM BST (12:00 PM CEST)
Platform: Live Zoom Webinar
The event will cover essential aspects of creative performance, focusing on the following themes:
Common elements of successful TikTok ads
Creative tips and insights to enhance performance
Winning strategies for peak creative performance
Industry experts will lead the session, sharing their knowledge and experience to help businesses improve their content on TikTok. Attendees will gain practical advice and actionable strategies to boost their creative efforts.
To reserve your spot and learn more about the webinar, visit TikTok Webinar Registration.
Source: TikTok