Snapchat Introduces Sponsored Snaps and Promoted Places for Advertisers

October 11, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Snapchat has announced the introduction of two new advertising formats, Sponsored Snaps and Promoted Places, which are now being tested with launch partners Disney, McDonald’s, and Taco Bell. According to the company, these new placements are designed to enhance how businesses engage with users across two widely used features on Snapchat: the Snap inbox and Snap Map.

Sponsored Snaps allow businesses to deliver full-screen vertical video messages directly to Snapchat users. The Snap appears in the user’s inbox, distinct from other Snaps, and is opt-in, meaning users can choose whether to view the message. If a user does not view the Sponsored Snap, it will be removed from their inbox. Businesses can include a call-to-action link in the Snap, allowing users to respond directly or visit a designated webpage.

Promoted Places, the second new feature, highlights specific locations on the Snap Map to help users discover businesses they may want to visit. The Snap Map, which is frequently used for exploration, will showcase these places of interest, potentially increasing foot traffic. According to Snapchat, their internal data shows that marking a location as a “Top Pick” on the Snap Map results in an average visitation lift of 17.6% for frequent Snapchat users.

Snapchat is also exploring future enhancements to these features, including potential integrations with CRM systems and AI chatbot support to facilitate easier interactions between businesses and customers.

Read the full press announcement here.

Source: Snapchat