Snapchat Launches Season 2 of "Phantom House" for Halloween 2024
Photo Credit: Snapchat
LOS ANGELES, Oct. 3, 2024 (V SOCIAL MEDIA OF HOLLYWOOD) – Snapchat has announced the return of its popular horror-themed content series Phantom House for Halloween 2024. Season 2 of the series features four new episodes, each filled with chilling stories that blur the line between reality and the supernatural. The episodes will be available as Snap Story compilations and star popular Snapchat creators Tue Nguyen, Jake Koehler, Rachel Levin, and Caryn Marjorie, each bringing their unique approach to their own episode.
In collaboration with Atomic Digital Design, Snapchat is also introducing four AR Lenses that correspond with each Phantom House episode. These Lenses allow users to immerse themselves in the eerie environments of the series, from zombie-infested freezers to demon transformations, creating a more interactive and shareable experience for Snapchatters.
The series has partnered with brands including Maybelline New York, State Farm®, and Hulu, which are sponsoring various aspects of the content. Maybelline is integrating branded content into one episode and launching custom creator content, an AR Lens, Commercials, and Snap Ads. State Farm will release an immersive AR Lens, alongside other digital content, while Hulu is promoting its Huluween campaign and the Hulu Originals film Carved through AR Lenses, Commercials, and Snap Video Ads.
Episode 1 of Phantom House is currently available on the series' Public Profile on Snapchat, with new episodes releasing every Tuesday.
To watch, visit Snapchat’s Phantom House profile.
Source: Snapchat
Snap Inc. Unveils Fifth Generation of Spectacles and Introduces Snap OS
Photo Credit: Snap Inc.
LOS ANGELES, September 23, 2024 (VSNewsNetwork.com) – Snap Inc. has unveiled the fifth generation of its Spectacles, standalone AR glasses that run on the company’s newly developed Snap OS. This latest version of Spectacles is designed to enable users to experience augmented reality (AR) through lightweight, wearable technology, with a focus on integrating digital content into real-world environments.
The new Spectacles feature a lightweight design, weighing 226 grams, and are equipped with four cameras that support hand-tracking through Snap’s Spatial Engine. The glasses use proprietary technology, including Liquid Crystal on Silicon (LCoS) micro-projectors and advanced waveguide optics, to provide users with a 46-degree diagonal field of view and a 37 pixel-per-degree resolution. The glasses also automatically adjust their tint based on the lighting environment to ensure clarity in various conditions.
Snap’s new operating system, Snap OS, powers the Spectacles and enables users to interact with the device through hand gestures and voice commands. The system allows Lenses to be integrated into real-world environments with a motion-to-photon latency of just 13 milliseconds, making for more accurate AR experiences.
In a press release, Snap emphasized that the new Spectacles and Snap OS are designed for developers as much as for users. Through the Lens Studio 5.0 software and the new Spectacles Interaction Kit, developers can build AR Lenses without needing to create custom interaction systems. Additionally, Snap has partnered with OpenAI to bring AI models to the platform, allowing for more context-aware AR applications.
Snap has also announced partnerships with AR developers, including the LEGO Group, which is launching an interactive AR game called BRICKTACULAR. Other partners include Lucasfilm’s ILM Immersive, Niantic, and Wabisabi Games, who are developing new AR experiences for the platform.
Spectacles are available through Snap's Spectacles Developer Program, which costs $99 per month with a one-year commitment. The subscription includes access to the AR glasses and Snap’s support for developers looking to create projects on the platform.
For more information on the Spectacles Developer Program, visit www.spectacles.com/lens-studio.
Source: Snap inc.