5 Must-Have Free Social Media Management Tools for Every Marketing Campaign

These days, the average user spends 143 minutes a day on social media. As a marketer, this is a potential goldmine you can't afford to ignore. Fortunately, using social media for marketing purposes is fairly simple. Contrary to popular opinion, good social media management doesn't have to cost you a dime. All you need to know is which tools you need to use. Don't believe us? Read on for a list of five free social media management tools that can transform your social media strategy!

1. Hootsuite

If you're looking for an all-in-one social media management tool, Hootsuite reigns supreme. From analytics to content planning, it has everything you need. It's also a great match for both individuals and businesses. On the free plan, Hootsuite allows you to connect two social accounts. Once you do, you'll be able to schedule up to five posts at a time. The tool is also great at showing you the social conversations you're interested in.

2. Facebook Creator Studio

Every good social media strategy must rely on analytics. Facebook's Creator Studio is the easiest way to track your social metrics in one place. This includes net followers, video views, engagement, and more. Creator Studio supports two key social media sites: Facebook and Instagram. If you're on these platforms, you can use this tool to manage your pages and increase your social media presence.

3. Crowdfire

When it comes to social media marketing, content is king. With Crowdfire, it's much easier to find and share content on your social profiles. Curated videos and articles can provide a lot of value to your target audience. This tool allows you to connect up to three social accounts and schedule ten posts per account. Crowdfire tailors each post to its preferred platform. You can also preview these posts before publishing them.

4. Later

Scheduling posts is one of the most important marketing tools in your arsenal. With Later, this is easier than ever. The tool is mostly designed for Instagram, but it supports other major platforms as well. Later's best feature is its Visual Planner. This allows users to see how scheduled posts would look on their Instagram page. If you're happy with the posts, you can have the tool publish them in the order you want.

5. Canva

Every marketing strategy needs eye-catching visuals. Canva makes it easy to create those visuals by offering many design types and templates to choose from. You can have specific templates for each social platform. Canva is also among the best social media tools for real-time collaboration. It allows you to invite team members to a project at any time. Free users get 5 GB of cloud storage to get started.

Free Social Media Management Tools Made Easy

As far as social media marketing goes, doing research is far more important than having a big budget. The five free social media management tools we mentioned above will outperform almost any premium tool you can buy! Looking for more social media tips? At V Social Media of Holywood, our goal is to keep you in the loop on all industry-relevant topics! For example, check out our list of the most popular forums for social media interaction!