Instagram Introduces Trial Reels for Testing Content with Non-Followers
Photo Credit: Instagram/Meta
December 17, 2024 (VSNewsNetwork.com) – Instagram has announced the launch of Trial Reels, a new feature that allows creators to test content with non-followers before sharing it broadly. The feature is designed to help creators experiment with new formats, topics, and storytelling techniques without impacting their existing audience.
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Trial Reels are displayed exclusively to non-followers, providing creators with insights into how their content performs before deciding whether to share it with their followers. After 24 hours, creators can access engagement metrics such as views, likes, comments, and shares. Additionally, Instagram provides performance comparisons with other trials to help creators evaluate the content's success.
Creators can enable the feature by toggling the "Trial" option during the reel creation process. Trial Reels are not visible on a creator's profile grid or Reels tab unless they are later shared with all followers. Instagram also offers an automated option, allowing Trial Reels to be shared with followers if the content meets certain engagement thresholds within 72 hours.
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Trial Reels have been in testing with select creators earlier this year. Instagram reports that feedback has been positive, with creators finding the feature effective for reaching new audiences and refining their content strategies. The feature is now rolling out globally to eligible creators.
For more information about Trial Reels and eligibility requirements, visit Instagram’s Help Center at www.help.instagram.com.
Source: Instagram
